Oz Hair and Beauty Drives 4X Clicks and 3X Conversions Using Netcore Co-Marketer’s Affinity-Based Segmentation

Growth Objective

Oz Hair and Beauty aimed to elevate their email marketing performance by moving beyond manual audience selection. By leveraging Netcore’s Customer Engagement platform, they sought to:

• Enhance email click-through and conversion rates.
• Deliver personalized, automated campaigns that resonate with customers’ preferences.
• Streamline marketing processes with advanced segmentation and journey automation.

Solution

• Affinity-Based Segmentation:
  Transitioned from manual audience selection to Netcore Co-Marketer’s affinity-based segmentation. Customers were categorized based on their preferences, browsing behavior, and purchase history, enabling targeted campaigns.
• Automated Campaigns:
  Deployed campaigns featuring personalized product recommendations, tailored newsletters, and exclusive promotions to boost engagement.
• Personalized Content:
  Email content was redesigned to align with insights derived from user affinity segmentation, ensuring relevance and maximizing impact.
• Seamless Support:
  Netcore Cloud provided end-to-end support, including consulting expertise, integration of Co-Marketer tools, and training for Oz Hair and Beauty’s team.

Benefits and ROI

• 4X Higher Click-Through Rates: Precise segmentation and personalized content drove increased email engagement.
• 3X Boost in Conversions: Enhanced targeting led to more users completing their purchase journeys.
• Improved Customer Journeys: Interactive AMP emails enriched user experiences, including the birthdate collection journey.
• Ease of Use: Netcore’s UCE DIY editor made creating and managing web messages significantly easier.