One Deal A Day Achieves 4% Conversions and 94% Email Delivery Rate with Netcore’s AMP and Automation Innovation

Business Challenge

One Deal A Day aimed to revolutionize its user experience and drive higher conversions by solving key marketing challenges:

1. Improve Email Deliverability: Overcome the inconsistent delivery from previous service providers.
2. Boost Conversions: Nudge more users from browsing to buying using data-backed targeting.
3. Automate Engagement: Create automated workflows based on user behavior, such as sign-ups, cart abandonments, etc.
4. Enhance Customer Insights: Gain a deeper understanding of audience behavior and preferences for more personalized marketing.

This initiative was critical for the brand to:

• Grow daily sales and meet revenue targets.
• Retain more users and convert casual visitors into loyal shoppers.
• Streamline internal marketing efforts with automation.

Solution: Netcore’s Email Strategy and Cross-Channel Automation

To address these objectives, One Deal A Day partnered with Netcore Cloud to deploy a multi-layered strategy powered by AMP emails, real-time segmentation, automation, and CRM integration.

1. Segmented User Targeting via Broadcast Campaigns
2. Smart Automation Journeys
3. Data-Driven Segmentation

Overcoming Challenges

1. Low Email Deliverability: Netcore’s robust deliverability engine dramatically improved inbox placement, solving a long-standing challenge.
2. Ineffective Push Campaigns: The brand moved away from low-performing push notifications and leaned into high-performing email and automation campaigns.
3. Lack of Insightful Data: Netcore’s platform offered actionable insights into user behavior, which helped personalize campaigns and improve effectiveness.

Why One Deal A Day Chose Netcore Cloud

One Deal A Day found the ideal partner in Netcore Cloud, thanks to:

1. Expertise in AMP Emails and Automation
2. Data-Driven Segmentation and Personalization
3. CRM Integration and Real-Time Syncing
4. Dedicated Consulting Support from the Netcore Customer Success team

From strategy to implementation and optimization, Netcore provided end-to-end support.