Navia Markets Drives 40% MAU Growth and 85% Higher KYC Conversions with Agentic Marketing

The Challenge

Reducing Friction Across the Investor Journey

As Navia scaled its digital trading platform, key growth barriers began to emerge:

• KYC Drop-offs: Many users started onboarding but abandoned the process midway.
• Low Post-Onboarding Activity: New users often failed to take their next trading action.
• Dormancy Risks: Without consistent engagement, users gradually disengaged from the app.

Navia needed a smarter way to guide users through these critical moments and keep them actively engaged.

The Solution

Behavior-Led Engagement with Agentic Marketing

Navia partnered with Netcore to build lifecycle journeys that responded to user behavior across channels.

Guided Onboarding Journeys
Automated engagement triggered when users paused during KYC steps, using Email, WhatsApp, SMS, App Push, In-app messaging, and RCS.

Contextual Investor Engagement
Personalized alerts and newsletters delivered relevant market updates, IPO notifications, and trading insights.

Lifecycle & Re-engagement Campaigns
Occasion-based campaigns, win-back journeys, and personalized nudges helped maintain long-term user engagement.

Referral-Led Growth
A custom in-app referral system and interactive content hub encouraged satisfied users to invite others.

The Impact

Faster Activation and Stronger Engagement

• 85% Increase in KYC Conversion Rate
• 2.8X Increase in Referral Acquisition
• 40% Growth in Monthly Active Users
• 15% Increase in Daily Active Users

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