Navia boosts app sessions by 48% and increases app session time by 2X using Gamification

Navia boosts app sessions by 48% and increases app session time by 2X using Gamification

Key Results
48%
Uplift in overall app sessions using gamification via in-app messages
2X
Uplift in average app session time
27%
Increase in app downloads during weekends

Company: Navia

Customer Website

Industry: Stock market trading app

Location: India

Category: Product Experience

Solutions Used: Netcore Cloud’s Product Experience Platform

Objectives:

  • Introduce Gamification through in-app messaging and nudges
  • Enhance user interaction using Leaderboards
  • Implement audio and video nudges to improve overall app sessions

 

Netcore Cloud’s Strategy

  • Leveraged In-App messages to deploy engaging and interactive games, which can be easily modified to keep the content fresh and exciting for users.
  • Improved cross-user interaction by introducing leaderboards and competitive elements, motivating users to engage more frequently and improve their performance.
  • Deployed video and audio nudges to guide users through key app features, enhancing their experience and ensuring they are well-informed and engaged.
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