Company: Myntra
About Myntra : Myntra, part of the Walmart group, is India’s leading fashion and lifestyle e-commerce platform, serving 70M+ shoppers. Its marquee event, The End of Reason Sale (EORS), can contribute up to 20% of annual GMV – making engagement during this marquee retail event critical.
Website: https://www.myntra.com
Industry: Ecommerce
Location: India
Category: Customer Engagement, Email Automation
Solutions Used: AMP Interactive Emails, Behavior-triggered campaigns
How do you excite 30M+ shoppers in a way that’s personal, immersive, and drives action? Traditional emails informed – but didn’t inspire. Deliverability, scale, and personalization were major hurdles.
In just three weeks, Myntra and Netcore created AMP-powered interactive email journeys:
The emails became mini storefronts – letting shoppers browse, play, and shop without leaving the inbox.
Shoppers didn’t just open emails—they explored, played, and purchased, proving interactive engagement drives real business results.
Want to see how an inbox became a mini storefront for 30M+ shoppers?
Please wait while you are redirected to the right page...
Festive season = growth season 
Unlock the ecommerce growth tactics from India’s top ecommerce brands.