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Kotak 811

Kotak 811 achieved 2X uplift in open rate & click-to open rate by implementing Netcore Email microns (Ems) series.

Key Results
2X
Increase in open rates
2X
Increase in click-to open rates

Kotak Mahindra Bank Limited is an Indian banking & financial services company headquartered in the city of Mumbai, India. It offers banking products and financial services for corporate and retail customers in the areas of personal finance, investment banking, life insurance, and wealth management.

Kotak Mahindra Bank (KMB) launched the ‘811 account’ on March 29, 2017. It is an online savings account that can be opened by downloading the bank’s app and authenticating oneself with Aadhaar credentials via a one-time password.

Challenges:

  • Kotak811 required a new approach to their email creatives and content.
  • Their customer engagement levels needed improvement.
  • They wished to win back their dormant customers through re-engagement.
  • They wanted to highlight the importance of the 811 accounts in a structured manner without affecting call-to-action prominence.

Netcore Strategy:

  • Our team of experts introduced Kotak’s marketing team to  Netcore Email microns (Ems) series – a powerful concept for re-activation and branding.  
  • Our experts created a 3 series lead nurturing micron campaigns for kotak811.
  • With the help of smart segmentation, our experts identified the potential subscribers that required reactivation.
  • The campaigns explained the importance of 811 accounts, their benefits and highlight the access to Debit plus Credit card opportunities.
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