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Itemku

Gaming portal Itemku achieves 50% additional revenue using Netcore Cloud's Customer Engagement

50%
Increase in revenue
30%
Increase in MAU

Company: Itemku is Indonesia’s largest online gaming community and marketplace

https://www.itemku.com/

Industry: Gaming

Location: Indonesia

Category: Customer Engagement

Solutions Used: Customer Engagement

Challenges:

  • Low MAU: Since user engagement wasn’t effective
  • Lack of conversions: Due to the lack of means to display relevant offers
  • No multichannel tool: To enable automated workflows and send the right communication to the right customers at any point of the customer lifecycle

 

Netcore Cloud’s Strategy:

Netcore Cloud’s AI-powered customer engagement helped Itemku by: 

  • Segmentation and Journeys: Advanced segments based on past engagement and split journeys were created to optimally reach both active and inactive customers.
  • In-app messages: In-app messages were deployed to display discounts and occasion-based offers to boost conversions in in-app purchases.
  • App push notifications: Netcore helped send targeted notifications to Itemkuapp users about discounts with split journeys that helped with conversions and adoption.
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