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Hyundai Motor India Limited Achieves an Uplift of over 65% in click-rate using AMP Email

Hyundai Motor India Limited Achieves an Uplift of over 65% in click-rate using AMP Email

Key Results
65%
uplift in unique open rate (from 37% to 61%).
28%
uplift in unique click rate (from 0.58% to 0.74%).
95%
inboxing rate.

About Hyundai Motor: Hyundai Motor India Limited (HMIL), is a wholly owned subsidiary of Hyundai Motor Company (HMC). In line with HMC’s global brand vision of ‘Progress for Humanity’ we adopt sustainable and green manufacturing operations, offering mobility solutions with industry leading technology

Website: https://www.hyundai.com/in/en

Company: Hyundai Motor

Industry: Automobile

Location: India

Category: Customer engagement

Solutions Used: Netcore Cloud’s AI-powered Email Suite

Objective

  • Enhance user engagement
  • Increase active users
  • Drive more test ride bookings.

 

Netcore Cloud’s strategy:

Netcore monitored user activity, segmented the user base, and guided Hyundai in targeting active users first to boost inboxing. The strategy focused on on-target openers of recent RFMs, new email openers, and inactive users, maintaining an optimal ratio of active to inactive users.

The results generated through Hyundai’s AMP email campaigns demonstrated the power of AI-powered segmentation, dynamic content, and cutting-edge email innovations. The collaboration between Hyundai and Netcore Cloud not only increased immediate engagement but also improved brand perception and customer satisfaction.

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