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Farchioni’s Digital Transformation: Seamless Migration to Brevo and 163% Higher Email Engagement with Netcore Cloud

Farchioni’s Digital Transformation: Seamless Migration to Brevo and 163% Higher Email Engagement with Netcore Cloud

Key Results
70% up
Increase in Email Open Rates
163% up
Increase in Click-Through Rates

Company: Farchioni 1780

Industry: Food & Beverage

Location: Italy

Category: Customer Engagement

Solutions Used: Netcore Cloud’s Customer Engagement Platform

Objectives

  • Boost Engagement: Improve email open and click rates to drive customer interactions.
  • Enhance Email Marketing Performance: Implement automation for better targeting and efficiency.
  • Improve Lead Capture: Establish a sustainable system for acquiring and activating leads.

 

Challenges

  • Limited Engagement & Conversion Rates: The previous email marketing stack resulted in low engagement and click-through rates.
  • Basic Automation: Lack of advanced automation hindered personalized communications.
  • Suboptimal Segmentation: Inaccurate targeting reduced marketing effectiveness.
  • Lead Capture Gaps: No robust system to collect and activate new leads efficiently.

 

Netcore Cloud’s Strategy

  1. Seamless Migration from Brevo: Ensured smooth data transition and integration with WordPress.
  2. Automated Email Journeys: Set up welcome, abandoned cart, and product detail page drop-off journeys.
  3. Advanced Segmentation: Categorized customers into segments like frequent buyers, beer lovers, and first-time buyers for better personalization.
  4. Lead Capture and Activation: Implemented web messages and personalized email elements to enhance lead engagement.
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