About:
Fabindia is India’s largest private retail platform for handcrafted products rooted in traditional techniques. Founded in 1960, Fabindia has championed sustainable livelihoods for over 55,000 rural artisans, bridging India’s rich craft heritage with modern urban markets.
Website: https://www.fabindia.com
Industry: Retail / E-commerce
Location: India
Category: Customer Engagement, Agentic Marketing
Solutions Used: Automated Journeys, AI Segment
With a loyal customer base built over decades, Fabindia set out to elevate convenience across its digital marketing channels—WhatsApp, Email, and App Push—to mirror the store experience through every tap.
The goal was clear: grow digital revenue streams while ensuring every online interaction felt tailored and intuitive.
To bring this vision to life, Fabindia partnered with Netcore for its customer engagement expertise, Agentic AI marketing, and proven successes.
In just 120 days, Fabindia and Netcore doubled digital revenue by combining two powerful strategies:
1. AI-powered segmentation to run personalized marketing campaigns across channels
2. Automated journeys that recapture lost purchase opportunities by engaging both registered and anonymous users instantly.
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