Extramarks Drives 22.6% Higher Conversions and 80% Lower Cost with Smarter Omnichannel Messaging

The Challenge

Scaling Educator Outreach Without Escalating Costs

For a time-bound Art-Integrated Learning workshop, Extramarks needed to drive educator registrations at scale — quickly and cost-effectively.

But three barriers stood in the way:

• Rising WhatsApp Costs: A strong channel, but increasingly expensive per engagement.
• Limited Message Richness: Plain-text messages lacked visual impact and interactivity.
• Time Sensitivity: Workshops required urgency, reminders, and real-time nudges to capture late-stage converters.

The team needed a smarter channel mix — one that balanced reach, richness, trust, and cost efficiency.

The Solution

A Conversion-First Omnichannel Messaging Strategy

With Netcore Cloud, Extramarks implemented a strategic combination of RCS + WhatsApp Journeys, ensuring both reach and performance.

1. RCS for Rich, Trusted Engagement
2. WhatsApp for Baseline Reach
3. Intelligent Journey Design

The Impact

Higher Conversions. Lower Costs. Stronger ROI.

• 22.6% Uplift in Conversions
  RCS outperformed baseline messaging, delivering significantly more workshop registrations.
• 80% Lower Cost per Conversion
  Shifting volume to RCS drastically reduced cost per registration compared to WhatsApp-only outreach.
• 2X ROI
  Improved conversion density plus lower spend resulted in doubled return on marketing investment.
• The outcome: richer experiences, smarter distribution, and measurable growth — without ballooning acquisition costs.