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Domino’s boosts APN conversion rate by 23%, resulting in higher orders being placed with Netcore Cloud’s Customer Engagement Platform

Domino’s boosts APN conversion rate by 23%, resulting in higher orders being placed with Netcore Cloud’s Customer Engagement Platform

Key Results
40%
Increase in click rate with Rich Media APNs
23%
Increase in transaction rate with Rich Media APNs, resulting in higher purchase orders
7%
Uplift in App Stickiness
17%
Successfully progressed existing one-time buyers to place multiple orders

Company: Domino’s

Website: Domino’s

Industry: QSR

Location: Indonesia

Category: Customer Engagement

Solutions Used: Netcore Cloud’s Full-stack Customer Engagement platform

Objectives:

The primary focus was to significantly boost sales via app adoption to locals in Indonesia and ensure an increase in the number of orders placed by a single user on a quarterly basis.​

 

Netcore’s Cloud Strategy:

Nudges:

Leveraged for conducting Walkthroughs, Feature Discovery, and educating users to improve App Adoption.

App Push Notifications:

Leveraged to drive offline users from outside the app to explore the app content and increase conversions.

In-app Web Messages:

Leveraged to showcase special Promos and Highlight upcoming deals to increase awareness and potential purchases.

App Engagement & Revenue:

All of this has led to better engagement, re-targeting, reduced churn, and higher revenue via orders placed.

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