10% Conversion Surge & 99% Cost Reduction: DermaVidya Revolutionizes Doctor Engagement with Netcore
10% Conversion Surge & 99% Cost Reduction: DermaVidya Revolutionizes Doctor Engagement with Netcore
Results Achieved
10%
Conversion Success
99%
Acquisition cost dropped
5X
Scalable Outreach
About Derma Vidya
DermaVidya by Alembic Pharmaceuticals is an advanced digital learning platform designed exclusively for dermatologists. It offers a unique blend of globally published and carefully curated content, providing access to a diverse array of resources. These resources include over 100+ eBooks, 50+ eJournals, exclusive courses in Dermatology and Cosmetology, and procedural videos crafted by experienced dermatologists. DermaVidya’s core objective is to keep dermatologists continuously informed and up-to-date in the field of Dermatology, thereby enabling them to provide improved patient care and achieve better clinical outcomes
Solutions Used: Netcore’s Full-Stack Customer Engagement Suite
Objectives
Drive Conversions through a digital-first model.
Seamlessly transform offline registrations into digital onboarding.
Engage doctors through automated, personalized communications.
Increase platform adoption with reduced operational costs.
Enhance customer engagement and maximize conversions through smart segmentation.
Netcore’s Strategy
Netcore transformed DermaVidya’s doctor onboarding process, effectively eliminating manual interventions and significantly improving efficiency. The revamped strategy involved a methodical approach:
Shift to Full Automation: The manual MR-led onboarding was replaced with a fully automated system.
Multi-channel Engagement: An automated follow-up system was implemented through WhatsApp and Email, ensuring at least three touchpoints in a week to maximize doctor engagement and conversions.
The multichannel marketing strategy using Netcore for our initiative Dermavidya has provided us with a comprehensive understanding of our customers' experiences, enabling us to pinpoint areas for improvement. It has allowed us to measure customer satisfaction, enhance retention, and boost revenue growth. In healthcare, reaching the right audience is crucial to achieving the desired results, which we’ve successfully accomplished through the journeys and campaigns executed on the Netcore platform. The ongoing support from the Netcore team has been key to the success of this initiative. We are eager to explore more innovative solutions through the campaigns executed on Netcore platform
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