37% CLTV Uplift: How Danone Scaled Loyalty & Retention with Netcore’s Full-Stack Engagement Platform

Company: Danone

About Danone:

Danone, a global leader in health-focused food and beverage products, is a household name with a mission that goes far beyond consumption: bringing health through food to as many people as possible.Danone’s portfolio includes leading international brands (Actimel, Activa, Alpro, Aptamil, Danette, Danio, Danonino, Evian, Nutricia, Nutrilon, and Volvic among others) as well as strong local and regional brands (including AQUA, SGM Eksplor (ID), Bebelac (ID), Nutrilon Royal (ID), Bledina, Bonafont, Cow & Gate, Mizone, Oikos, and Silk).

Industry: Consumer Goods – Food & Specialized Nutrition

Location: Indonesia

Category: Customer Engagement

Solutions Used: Netcore Cloud’s Full-Stack Customer Engagement Suite

Objectives:

Based on the challenges highlighted in the PDF, Danone aimed to:

Strengthen brand differentiation across its specialized nutrition products due to overwhelming consumer choices leading to confusion and churn
Improve session times and returning visitor rates, signaling the need for deeper digital engagement
Enhance conversion rates across digital channels with better targeting and messaging precision
Reverse declining repeat purchases and retention by increasing customer loyalty

Create personalized experiences across life stages—pregnancy to early childhood—to build long-term brand trust

Netcore’s Strategy

Netcore collaborated deeply with Danone to deliver a data-driven, omnichannel transformation aligned with Danone’s “Renew” strategy.

Key pillars of the approach:

Personalized WhatsApp journeys and chatbots drove seamless loyalty interactions and boosted engagement.
Lifecycle-triggered flows and contextual content reactivated dormant users by rebuilding trust and relevance.
AI-powered onsite nudges and interactive triggers reduced drop-offs and improved registrations.
Dynamic, personalized content across channels increased session time and strengthened daily engagement.
Machine learning–driven segmentation enabled rapid, scalable, and context-aware personalization.
A collaborative, outcome-driven approach aligned priorities, experimentation, and KPIs for sustained growth.

For Danone, collaborating with the Customer Success team at Netcore has been transformative. Their commitment to comprehending our requirements and ensuring our satisfaction through their due diligence, insights and support has been impeccable with our high standards. We've been able to maximize our ROI with Netcore’s solutions and have significantly enhanced customer engagement. Their omnichannel features combined with personalized marketing campaigns have led to an increase us reach even greater heightsin customer lifetime value by ~37% in comparison to Last Year. With our updated objectives, we look forward to Netcore helping

Planius Simanullang, Digital Transformation Director Danone

37% CLTV Uplift: How Danone Transformed Loyalty & Retention with Netcore Cloud

Objectives:

Netcore’s Strategy