Crocs UAE Achieves 2X CRM Revenue Growth with On-Site CX
From Footprints to Journeys: Crocs UAE’s Path to 2X CRM Growth with Netcore

From Footprints to Journeys: Crocs UAE’s Path to 2X CRM Growth with Netcore

Results Achieved
2X up
Monthly CRM Revenue
18% up
Total Revenue Contribution
2.4% up
Campaign Effectiveness

Company: Crocs UAE

About Crocs UAE:

Crocs, managed by the Apparel Group in the Gulf, is a globally recognized footwear brand. They leverage digital channels to drive high-volume transactions across the MENA region.

Industry: E-commerce, Retail (MEA)

Location: MEA

Category: Customer Engagement, Web & App Personalization, Product Recommendations

Solutions Used: Omnichannel Journeys, AI-led Segmentation, Personalized Web Messages

The Challenge

The 96% Drop-Off: Leaving Revenue on the Table.

Crocs UAE faced a critical problem: a massive 96% drop-off rate from the homepage to the checkout. Thousands of site visitors were abandoning their shopping journey. The goal was simple – convert this huge volume of existing digital traffic into measurable, high-efficiency revenue gains.

The Solution

From Footprints to Journeys: Precision On-Site Engagement.

Crocs partnered with Netcore to stop the leakage and monetize existing site traffic.

  • Intelligent Segmentation: Customers were segmented based on purchase history to ensure offers were never generic.
  • Targeted Web Messaging: Precise pop-ups and web messages were deployed, offering personalized discounts only at critical drop-off points, effectively interrupting abandonment with the perfect offer.
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