Company :
CaratLane, founded in 2008, is India’s leading omnichannel jewelry brand. With a strategic investment from Titan Company Limited, CaratLane is now partners with India’s largest retail jeweler, Tanishq.
Industry : Retail
Location : India
Category : Email
Solution used : AMP
Challenges :
Borla is a new product line by CaratLane that incorporates ethnic motifs into modern jewelry. They wanted the email marketing to be equally unique, offering users a gratifying experience of the product and its details via compelling emails.
The primary challenges were :
Solution :
Powering the emails with AMP interactivity
Netcore Cloud partnered with CaratLane Marketing to empower their new product launch with interactive AMP emails. CaratLane transformed the conventional email marketing approach to enhance conversions and improve ROI.
The business benefits achieved :
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