Company: Beyoung
About Beyoung:
Founded in 2016, Beyoung is a multifunctional dermocosmetics brand combining high performance, proven efficacy, and affordable formulas. Designed for people who listen to their skin and value real results, Beyoung creates skincare that evolves with its consumers.
Industry: Ecommerce/D2C
Location: São Paulo, Brazil
Category: Customer Engagement, Lifecycle Marketing
Solutions Used: Omnichannel Journeys, Automation, Personalization, Nudges,
Turning One-Time Buyers into Loyal Customers
As Beyoung scaled rapidly, customer engagement began to fragment. New shoppers dropped off mid-journey, repeat purchases remained capped at 5%, and communication lived in silos.
The challenge: build consistent, habit-forming engagement in a category where loyalty is everything.
The “Rescue & Nourish” Lifecycle Strategy
Beyoung partnered with Netcore to design omnichannel journeys inspired by skincare itself:
All touchpoints worked together as one unified CRM ecosystem.
A Self-Sustaining Loyalty Loop
By September, the results spoke for themselves:
Beyoung transformed its funnel into a continuous loyalty engine – capturing new intent and compounding lifetime value.
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