Company: Bajaj General Insurance
About Bajaj General Insurance :
Bajaj General Insurance is India’s second-largest private general insurer, with a FY24 GWP(Gross Written Premium) of ₹206 Bn and 33% YoY growth, serving over 150 million customers with products across health, motor, travel, home, and commercial insurance
Industry: Insurance (BFSI)
Location: India
Category: Customer Engagement, Policy Renewals Automation
Solutions Used: Journey Builder, Voice-bot Triggers, Email, SMS, RCS, App Push
High Renewal Volumes. Heavy Manual Dependence. Missed Digital Potential.
Bajaj General Insurance processes millions of policy renewals every year. However, renewals relied heavily on manual campaigns and intermediary-led follow-ups, leading to:
The goal was clear: increase digital renewals, reduce operational lag, and engage customers at the exact moment of intent—at scale.
From Volume-Based Blasts to Behavior-Led Renewal Journeys
Bajaj GI partnered with Netcore to transform insurance renewals into automated, contextual, and omnichannel customer journeys.
The outcome: timely renewal nudges delivered exactly when renewal intent peaked.
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