Axis MaxLife Insurance Boosts Policy Renewals with RCS Calendar Invites
Axis MaxLife Insurance Boosts Policy Renewals with RCS Calendar Invites

Axis MaxLife Insurance Boosts Policy Renewals with RCS Calendar Invites

Key Results
1% to 5% up
Increased Click-Through Rate
8%
Delivery Rate improved in 3 months

About:
Axis MaxLife Insurance, a joint venture between Max Financial Services and Axis Bank, is a trusted leader in life insurance in India. With a vision to secure the financial future of customers, the company has been providing robust protection and savings solutions for over two decades.

Industry: Insurance

Location: India

Category: CPaaS+Customer Engagement

Solution Used: Google RCS solutions with Netcore

Challenges:

Axis MaxLife faced low engagement with traditional SMS and email reminders, leading to missed policy renewals. This resulted in increased policy lapses, impacting customer satisfaction and revenue.

Solution:

Partnering with Netcore Cloud, Axis MaxLife leveraged Google RCS Calendar Invites to redefine renewal communication. Key features included:

  • Interactive RCS Messaging: Embedded calendar invites for effortless addition of renewal dates.
  • Personalization: Tailored messages targeting customers with pending renewals.
  • Multi-Channel Engagement: Integration of Email, SMS, Web Push, and AI-driven features like Send Time Optimization.
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