AJIO Drives 101% Revenue Uplift with Interactive AMP Flipbook During Big Bold Sale

Objectives

For the Big Bold Sale, AJIO sought to push the envelope on customer engagement by moving beyond static promotional emails. Their primary objectives were:

1. Enhance Discoverability: Let users explore more offers in a clean, interactive format without being overwhelmed.
2. Boost Engagement: Encourage deeper interaction and repeat visits through dynamic email experiences.
3. Drive Conversions: Increase CTRs, sessions, and ultimately, conversions through intuitive, gamified interfaces.
4. Innovate Email Strategy: Replace traditional sales formats with richer, personalized communications aligned with user behavior.

With revenue, visibility, and engagement KPIs on the line, AJIO aimed to set a new benchmark for sales-time user experience.

Solution: Netcore’s AMP-Powered Flipbook Email Strategy

To bring their vision to life, AJIO partnered with Netcore Cloud to build an interactive AMP flipbook – a sleek, dynamic format designed to mirror a magazine-like browsing experience right inside the inbox.

Key Elements of the Solution:

1. Gamified Flipbook Experience
2. Seamless CTA Integration
3. Engaging Design and Layout
4. Deep Collaboration for Execution

Pain Points and Optimization

1. Creating Innovation within Constraints
   Balancing creative ambition with email load time and AMP capabilities required close coordination and testing.
2. Cross-Team Synchronization
   With multiple stakeholders involved (design, CRM, AMP development), timely execution depended on tight project management.

Despite the complexity, Netcore’s strategic guidance ensured that all pieces came together seamlessly within timelines and aligned with the sales calendar.

Why AJIO Chose Netcore Cloud

AJIO selected Netcore for their:

• Proven AMP Expertise — Creating innovative, interactive email formats that bring campaigns to life.
• Consultative Approach — Hands-on support from ideation to execution.
• Commitment to Timelines — Ensuring all assets and integrations were ready for the Big Bold Sale.