AJIO Drives 180% Higher Revenue During Big Bold Sale with AMP-Powered Preference-Led Email Campaigns

Business Objectives

During the highly competitive Diwali festive season, AJIO faced a familiar yet critical challenge shared by most large e‑commerce brands:

• Cut through inbox and sale fatigue during the Big Bold Sale
• Move beyond generic, one‑size‑fits‑all sales communication
• Deliver highly relevant content without increasing marketing spends
• Drive higher conversions and revenue from email as a channel
• Gain deeper visibility into what customers actually wanted to shop during the sale

With multiple brands, categories, and offers competing for attention, traditional blanket campaigns were no longer sufficient. AJIO needed a smarter, customer‑first approach that could personalise at scale while preserving campaign efficiency and marketing ROI.

Solution: AMP‑Powered Preference Capture & Cohortised Follow‑Ups

To address these challenges, AJIO partnered with Netcore to place customer interest at the center of festive communication. The solution focused on capturing real‑time preferences directly within the inbox and activating those preferences through highly targeted follow‑up campaigns.

1. Interactive Preference Capture Using AMP Emails
2. Cohortised Follow‑Up Campaigns (N=1 Personalisation at Scale)

Impact & Results

This, preference‑driven campaign delivered exceptional results during the Big Bold Sale, proving the power of relevance‑first engagement.

Overall Campaign Performance

• 6.37X higher conversion rate compared to regular campaigns
• 2.16X uplift in overall revenue from email