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AJIO Achieves 42% Conversion Uplift and 4x Higher Engagement with Netcore’s Email Innovation

AJIO Achieves 42% Conversion Uplift and 4x Higher Engagement with Netcore’s Email Innovation

Results Achieved
42% up
Conversion Uplift
4x up
Higher Engagement
3x
Higher Click-Through Rate (CTR)

About AJIO

AJIO, a Reliance Retail venture, is a leading digital-first fashion platform offering trend-driven, affordable styles for Gen Z, millennials, and professionals through global brands and exclusive collections.

Company: AJIO.com

Industry: E-commerce (Fashion)

Location: India

Category: Customer Engagement, Email Marketing

Solutions Used: AMP Emails

Business Objectives

With the Diwali season approaching, AJIO sought to:

  1. Drive higher sales during a competitive festive period.
  2. Differentiate itself from other ecommerce players with memorable, interactive customer experiences.
  3. Increase engagement and session rates, directly boosting conversions and revenue.
  4. Build deeper brand resonance through culturally relevant communications.

By innovating its email marketing efforts, AJIO aimed to elevate user experience, drive immediate action, and strengthen its market leadership during the festive season.

Solution: Netcore’s AMP-Powered Email Strategy

  • Festive-Themed Personalization
  • Interactive ‘Tap-to-Reveal’ Experiences
  • Strategic Campaign Planning
  • Seamless Collaboration and Consultation

Impact & Results

The results were nothing short of phenomenal:

  • 42% Uplift in Conversions: Compared to static campaigns.
  • 4x Increase in User Engagement: Users interacted multiple times within the emails.
  • 3x Higher Click-Through Rate (CTR): Demonstrating stronger action orientation.

These festive campaigns also earned AJIO multiple industry awards, recognizing the innovative blend of cultural relevance and technological excellence.

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