AJIO Achieves 42% Conversion Uplift and 4x Higher Engagement with Netcore’s AMP Email Innovation

Customer Engagement Product Experience Search & Product Discovery Email Customer Data Platform Personalization Netcore Co-Marketer AI Messaging Channels
Journey Orchestration

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Multi-Channel Marketing

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Omnichannel Marketing

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Dashboards Insights

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Behavioral Analytics

Gauge your customers like you know them

Customer Retention Management

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Nudges & Walkthroughs

Direct users via nudges

A/B Testing

Low-code A/B tests for users

Feature Flags

Roll out instant segment features

User Onboarding & Activation

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Feedback

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Feature Adoption

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Email API

Integrate in minutes. Deliver in seconds. We’re that fast!

Email Marketing

Build meaningful connections with highly personalized campaigns

AMP Email

Offer a website/app-like experience within your email

Unified Customer View

Unify data from multiple sources to get complete understanding of a customer

Activate Channel Marketing

Deliver cross-channel campaigns using our complete automated platform

Identity Resolution Cloud

Connect different customer identities scattered across multiple devices in real time

Product Recommendations

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Content Personalization

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Channel Personalization

Extend personalized user experiences across your all channels

Search Personalization

Curate exceptional experiences

Dynamic Segmentation

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Personalized Boutique

Unique personalized picks

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App Churn Prediction

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AI-Led Image Recognition
System

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App Push Notifications

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In-App Messages

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Web Push Notifications

Engage customers with contextual web push

Web Messages

Engage active site visitors, supercharge your web messaging

Email

Craft beautiful emails, Target wisely, Time perfectly

SMS

Send concise, targeted texts to customer mobiles.

Voice

Connect with customers via automated voice calls

WhatsApp

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Rich Communication
Services

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Business Objectives

With the Diwali season approaching, AJIO sought to:

Drive higher sales during a competitive festive period.

Differentiate itself from other ecommerce players with memorable, interactive customer experiences.

Increase engagement and session rates, directly boosting conversions and revenue.

Build deeper brand resonance through culturally relevant communications.

By innovating its email marketing efforts, AJIO aimed to elevate user experience, drive immediate action, and strengthen its market leadership during the festive season.

Impact & Results

The results were nothing short of phenomenal:

42% Uplift in Conversions: Compared to static campaigns.

4x Increase in User Engagement: Users interacted multiple times within the emails.

3x Higher Click-Through Rate (CTR): Demonstrating stronger action orientation.

These festive campaigns also earned AJIO multiple industry awards, recognizing the innovative blend of cultural relevance and technological excellence.

AJIO Achieves 42% Conversion Uplift and 4x Higher Engagement with Netcore’s Email Innovation

Business Objectives

Solution: Netcore’s AMP-Powered Email Strategy

Impact & Results