Company: AJIO
About AJIO: AJIO is one of India’s leading fashion and lifestyle e-commerce platforms, offering 6,000+ brands across men, women, and kids categories. Known for digital-first experiences, AJIO continuously experiments with innovative ways to engage customers across channels.
Industry: Fashion E-commerce
Location: India
Category: Interactive Email Marketing
Solutions Used: AMP for Email, Interactive Email Experiences, Engagement Optimization
Children’s Day campaigns often rely on static creatives and discount-heavy messaging, making it difficult to stand out in crowded inboxes.
AJIO wanted to avoid becoming “just another sale email”.
The goal was to create a campaign that:
Turning the Inbox into a Storybook
AJIO partnered with Netcore to create an AMP-powered Flipbook email that transformed the inbox into an interactive experience.
Instead of scrolling through a traditional layout, users could flip through pages like a storybook, discovering kids’ fashion categories along the way.
The campaign combined:
This approach encouraged deeper engagement while guiding users naturally toward transactions.
The AMP Flipbook campaign significantly outperformed standard promotional emails.
Festive campaigns don’t have to rely on static promotions.
By combining AMP interactivity with storytelling, AJIO transformed a promotional email into an immersive experience—driving deeper engagement and measurable revenue growth.
Want to create interactive email experiences that drive real business impact?
Discover how Netcore helps brands turn inbox engagement into conversions.
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