Guides

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Featured guide
The Ultimate Guide to using Web Personalization
Web personalization remains a very highly confusing topic for many marketer...
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The Ultimate Guide to using Web Personalization
Featured guide
What is marketing automation?
You’ve been constantly hearing about it, your fellow marketers engagi...
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What is marketing automation
The Ultimate Customer Engagement Guide
GUIDE
16 min read
What is Customer Engagement Marketing? Strategies, Examples & Trends
    Key Takeaways Customer engagement is crucial for building las...
Tooltips guide
GUIDE
10 min read
Enhance User Experience With The Power of No-Code Custom Tooltips
Tooltips are an invaluable component of user interface design. To enhance t...
AMP emails guide feature image
GUIDE
6 min read
AMP emails: Everything you need
to know
Conventional emails need users to click a CTA link and visit a landing page...
GUIDE
12 min read
Feature Adoption 101: A Product Manager’s Guide
The app usage statistics across industries show that only 20% of users enti...
feature-cover_op2
GUIDE
15 min read
All about contextual nudges and walkthroughs in mobile apps
Introduction Some stats for thought – one in every two apps is uninst...
An Email Marketer’s Guide With 10 Inspiring Strategies
GUIDE
7 min read
2021 Holiday Season: An Email Marketer’s Guide with 10 Inspiring Strategies
The National Retailers Federation report states, “Retail sales during 202...
ed tech feature
GUIDE
10 min read
15 emails that every edtech brand should send to drive growth and boost revenue
According to the global education market intelligence firm, HolonIQ, global...
The better approach to email infrastructure
GUIDE
12 min read
The better approach to email infrastructure: On-premises vs cloud email software
A few months back, a friend of mine who owns a Saas company, wanted my opin...
20 eCommerce emails that make the difference 1
GUIDE
16 min read
26 emails that every successful e-commerce email program should send in 2021
According to several other studies and surveys, the potential ROI on emails...
real time personalization 1
GUIDE
4 min read
Request for Proposal (RFP) for Omnichannel Personalization
One bulletproof way to deliver customer delight at scale – consistent...
What is marketing automation
GUIDE
3 min read
What is marketing automation?
You’ve been constantly hearing about it, your fellow marketers engagi...
The Ultimate Guide to using Web Personalization
GUIDE
19 min read
The Ultimate Guide to using Web Personalization
Web personalization remains a very highly confusing topic for many marketer...
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