Mumbai, India – April 05, 2023 – MakeMyTrip, India’s leading online travel company, has witnessed a massive 60% increase in user engagement apart from a 6X increase in unique customer responses with a globally recognized customer engagement platform, Netcore Cloud. The brand had recently leveraged Netcore’s AI-powered email delivery platform to create and deploy AMP Emails, enabling it to achieve this significant feat.
MakeMyTrip, with its vast customer base, relies heavily on email campaigns to communicate with its customers and keep them informed about the latest offers, promotions, and travel packages. In such a scenario, it is critical to ensure that emails are delivered right to the inbox. Hence, it increases the chances of the customer opening the mail and engaging with them. AMP Emails are interactive emails designed to engage users in their inboxes without redirecting them to other websites. By delivering highly relevant and targeted AMP emails, Netcore helped MakeMyTrip achieve exceptional results in improving customer engagement.
Speaking about this success, Abhinav Narula, Vice President – Marketing, MakeMyTrip said, “Netcore’s AMP email platform has revolutionized our email marketing campaigns. The highly personalized and targeted emails gave us an uplift in unique opens by 45% and a 6X increase in unique responses. Additionally, AMP Emails have also helped us add newly engaged users by over 60%, which is a remarkable achievement in the highly competitive travel industry.”
Ramesh Srinivasan, CEO – India Business at Netcore Cloud said, “We are thrilled to see our AI-powered platform, Raman, making a significant impact on MakeMyTrip’s email marketing campaigns. Our focus on innovation and customer-centricity has helped us build products that deliver value to our customers, and we are committed to continuing to do so.”
The partnership between Netcore and MakeMyTrip is an excellent example of how AMP Emails can help companies achieve exceptional results in email marketing campaigns.
About Netcore Cloud:
Netcore Cloud is a bootstrapped SaaS company that helps B2C brands and marketers create AI-powered new-age customer experiences at every touchpoint of a customer’s journey. Netcore Cloud’s full-stack marketing platform enables highly personalized digital experiences that are easily scalable and provides actionable analytics, real-time reporting, and quick-to-implement solutions across channels. Brands using Netcore Cloud can have a unified view of their customers and optimize their user experience.
Headquartered in Mumbai, India, with 11 offices across the USA, Singapore, Malaysia, Nigeria, Indonesia, UAE, UK, and Germany, Netcore Cloud serves over 6500 customers across the globe. It delivers over 20 billion emails and 15 billion+ push notifications a month. It also manages a scale of 120 trillion user events a year. Netcore Cloud is a trusted partner across industries with some of the most respected brands like MaxLife Insurance, ICICI Bank, Standard Chartered, Flipkart, Myntra, Miss Amara, Airtel, Disney Hotstar, Canon, Puma, Tobi, EaseMyTrip, PizzaHut and McDonald’s.
For more information, visit https://netcorecloud.com/
About MakeMyTrip:
MakeMyTrip is India’s leading online travel company that offers travel-related services, including flight tickets, domestic and international holiday packages, hotel reservations, and rail and bus tickets. Founded in 2000, MakeMyTrip has been instrumental in transforming the travel industry in India and is one of the most trusted brands in the country.
