2 YRS IN A ROW 
Netcore Named a Leader in 2025 Gartner® Magic Quadrant™ for Search & Product Discovery 
Introducing Alpha Pricing
Pay for Performance,
Not Just Tools
The first and only Agentic Marketing Platform to link costs directly to real business results. Get Agentic marketing that scales with your success.
Results-Driven Model
Risk-Free Partnership
AI-Powered Intelligence
How Alpha Pricings Works
The 75/25 Partnership Model
A pricing structure designed for mutual success—your growth is our growth.
75% Fixed Fee
Predictable base
- Monthly billing
- Platform access guaranteed
- Core features & support included
- Budget certainty
25% Variable Fee
Tied to YOUR metrics
- Based on CRM Revenue
- Quarterly true-up settlement
- Scales with results
- Pay only when you grow
Success Kicker
Share the upside
- Only applies above 100% target
- Up to 1% of attributed GMV
- Rewards exceptional performance
- Mutual growth incentive
Plan and Pricing
We offer plans to match your goals. Add features as you grow, or get all the tools you need at once
Growth
Accelerate growth with advanced automation for your marketing campaigns
Everything in Startup +
- Tailor website and app experiences for individual users
- Boost push notification and email delivery with Netcore's Smartpush
- Engage users at their preferred time with personalized content
- User path analysis & automated RFM segmentation
- Use social channels like Facebook and Google Audience
Enterprise
Unlock full potential with predictive analytics and AI optimization
Everything in Growth +
- Predict each user behaviour right from purchase to uninstall
- App churn prediction with retention campaign strategies
- Personalized product recommendations
- Campaign accuracy with maker-checker capabilities
- Automated triggers like "back-in-stock" and "price drop" alerts
Global scale that you can count on
50 Bn
Notifications/month
50 Bn
Emails/month
30 Bn
Searches/month
200 Mn
WhatsApp/month
Compare all Features
Features
Growth
Enterprise
- Analytics & Insights
Behavior Dashboard Available Available Engagement & Home Dashboard Available Available Custom Dashboards Available Available Conversion Funnels Available Available Retention Cohorts Available Available Actionable RFM Available Available Revenue Dashboard Available Available User Path Paid Available Funnel & Cohort Drill Down Paid Available RFM Transitions Paid Available Insight Agent Paid Paid
- Engagement & Channels
Emails Available Available Interactive Email Editor Add On Available App Push Notifications Available Available Smart Push - Local Push & Delivery Expertise Available Available Web Push Notifications Available Available Behavior-based Segmentation Available Available SMS Available Available Web Messages Available Available In-app Messages Available Available SMS Available Available Web Messages Available Available In-app Messages Available Available Facebook & Instagram Customer Audience Add On Available Google Customer Match Add On Available WhatsApp/RCS Available Available Web Content Personalization Paid Paid Mobile App Personalization Paid Paid Mobile App Inbox Paid Available Recommendations on Channels Paid Paid
- Customer Lifecycle Management
Journey Orchestration Available Available Control Groups in Channels/Onsite Available Available Campaign A/B Testing Available Available Frequency Capping (Message Control) Available Available Merchandising Triggers Not Available Available Behavior-based Segmentation Available Available Journey Path Optimizer Not Available Available
- Netcore Co-Marketer & Agents
Content Agent - Text Add On Available Send Time Optimization & Preferred Channel Available Available Predictive Module - Affinity & LTV Paid Available Predictive Module - Propensity to Purchase/Churn Paid Available Insight Agent Paid Paid
- Customer Success
Guided Onboarding Add On Available Customer Support over Chat Channel Available Available Dedicated SPOC Not Available Available CSM Paid Paid Engagement Manager Paid Paid Email & Notification Delivery Expert Add On Available
- Data & User Access Management
SFTP Uploads & API Uploads Available Available Webhooks Available Available Role-based Access Management Paid Available Maker Checker Module Paid Paid Two Factor Authentication Available Available Restricted IP Addresses Available Available Event Data Export Paid Available Additional Attribute Storage (100 Attributes Default) Not Available Available Localised IDC - India, US, EU, Indonesia Paid Paid
Value-Based Pricing FAQs
Understanding the Model
- Q: What is value-based pricing and how is it different from traditional pricing?A: Traditional martech pricing charges you based on clicks, sends, or seats—metrics that don't reflect your actual business outcomes. Our value-based pricing ties our fee to YOUR success metrics like revenue growth, conversion rates, repeat purchases, and customer retention. You pick the metrics that matter most, and we only earn our full variable fee when you hit your targets.
- Q: What does the 75/25 pricing structure mean?A: 75% of your monthly fee is a predictable fixed platform charge that covers access, core features, baseline usage, and support. The remaining 25% is a variable performance component that's reconciled quarterly based on how well we help you achieve your chosen business outcomes. If you exceed targets, there's an additional success kicker (up to 1% of attributed GMV above target).
- Q: How do I know this won't end up costing me more?A: You have multiple protections: (1) Annual pooling smooths seasonal variations, (2) Flex bands allow ±15% usage flexibility at your committed rate, (3) Variable fee caps are set in your contract, (4) The variable component only scales UP if you're achieving results—if we underperform, it scales DOWN. Plus, we provide usage alerts before you approach any thresholds.
Choosing Metrics & Setting Targets
- Q: How are targets set? What if they're unrealistic?A: We baseline your current performance using your historical data, then work with you to set ambitious but achievable targets based on industry benchmarks (which we publish by vertical). Targets are mutually agreed upon before signing—we never impose goals unilaterally. This is a partnership; we want targets that stretch performance but remain fair.
Measurement & Attribution
- Q: How do I know your measurement is accurate and unbiased?A: Three ways: (1) We document the attribution model in your contract before we start, (2) You have audit rights every quarter to review the data and methodology, (3) We publish vertical benchmarks so you can see how your performance compares to industry peers. Most importantly, we only win financially when YOU win—our incentive is accuracy, not inflation.
- Q: What if I don't trust the attribution results in a given quarter?A: Your contract includes a dispute resolution process. We'll re-run the analysis together, review the holdout groups, and if needed, bring in a third-party auditor. If the dispute reveals a measurement error, we adjust the variable fee and may issue credits.
- Q: What happens if there's a platform outage or performance issue on your side?A: If SLA breaches occur (e.g., decision latency, model freshness, message delivery, uptime), we exclude the affected traffic/time from attribution, issue usage or ECU credits, and ensure those issues don't impact your variable fee calculation. You're only accountable for performance when our platform is performing at the contracted SLA.
Billing & Payments
- Q: When and how am I billed?A: Fixed fees are billed monthly. Variable fees are reconciled quarterly based on actual performance against targets, then invoiced the following month. Channel pass-throughs (SMS, WhatsApp, email infrastructure) are billed monthly at transparent wholesale rates plus margin.
- Q: What if I underperform against targets?A: The variable fee prorates down to match your actual attainment. For example, if you hit 75% of your weighted target, you pay 75% of the variable fee. We also schedule a joint root cause analysis (RCA) and create a quarterly optimization plan to get back on track. If the underperformance was due to platform/SLA issues, we issue credits.
- Q: What if I exceed targets?A: You pay the full variable fee, plus a success kicker: up to 1% of the attributed GMV above your target (subject to a quarterly cap agreed in your contract). This ensures we share in the upside when we help you outperform.
- Q: How does annual pooling work?A: We look at your usage and performance across the full year, not just individual months or quarters. This smooths out seasonal spikes (like holiday shopping) so you're not penalized for natural business cycles. Your committed annual volume is what matters, not monthly peaks.
Getting Started
- Q: Is this pricing model available for all industries?A: Currently, we've optimized value-based pricing for ecommerce and retail customers with measurable transaction data and clear attribution paths. We're phasing this to other verticals over time. If you're in a different industry, contact us—we may have a tailored approach for your sector.
Transparency & Benchmarks
- Q: How do I know if my targets are competitive?A: We publish industry benchmarks by vertical (fashion/apparel, electronics, grocery/Q-commerce, beauty, etc.) that show median and 75th percentile performance for metrics like repeat rate, conversion rate, AOV, and more. Your targets are set in context of these benchmarks and updated quarterly.
- Q: Will you share data about how other customers are performing?A: We publish anonymized, aggregated benchmarks by vertical so you can see where you stand relative to the market. We never share individual customer data, but the benchmarks give you context for what “good” and “great” look like in your industry.
- Q: What if market conditions change dramatically (recession, supply chain disruption, etc.)?A: We revisit baselines and targets at each QBR. If there's a significant market event affecting your entire vertical, we can adjust targets by mutual consent to reflect the new reality. The goal is fair measurement, not rigid adherence to outdated benchmarks.
Partnership & Support
- Q: What kind of support do I get with this pricing model?A: All the standard support in your edition, plus quarterly business reviews (QBRs) where we review performance against targets, analyze attribution data, and co-create optimization plans. If you underperform, we don't just prorate the fee—we work with you to fix it.
- Q: Why should I trust that Netcore will actually help me hit targets vs. just collecting the fixed fee?A: Because 25% of our revenue from your account is at risk every quarter. If you don't hit targets, we don't earn the full variable fee. If you churn because we didn't deliver, we lose the entire account. We're financially and strategically aligned with your success—this is true partnership, not vendor-customer transactionality.
Commercials & Flexibility
- Q: Can I negotiate the 75/25 split or the success kicker percentage?A: The 75/25 fixed-variable split is our standard framework, designed to balance predictability with performance alignment. The success kicker (1% of attributed GMV above target) and quarterly caps are negotiable based on deal size, contract length, and complexity. Let's discuss what makes sense for your business during contracting.
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