A winback campaign is a targeted marketing initiative designed to re-engage inactive or lapsed customers and encourage them to return to a brand or make a purchase after a period of inactivity.
Example:
An ecommerce brand identifies users who haven’t purchased in 90 days and sends them a personalized email with a special discount and product recommendations.
Why Do Winback Campaigns Matter?
- Cost-effective way to boost revenue
- Revives dormant users and improves retention metrics
- Helps identify and address reasons for churn
Common Winback Tactics:
- Exclusive discounts or limited-time offers
- Reminder of saved items or past favorites
- Personalized messages highlighting new arrivals
- Loyalty point reactivation
How to Run an Effective Winback Campaign:
- Segment users based on last activity or purchase
- Personalize content with name, product affinity, or urgency
- Test offers, timing, and subject lines for optimization
- Use multi-channel outreach: email, SMS, WhatsApp, push
FAQs
What is the ideal timeframe for launching a winback campaign?
Typically after 30 to 90 days of inactivity, depending on your product cycle.
Do winback campaigns really work?
Yes, especially when personalized and time-sensitive—response rates often range from 10–30%.
What channels are best for winback efforts?
Email, SMS, and WhatsApp perform well, particularly in combination.
How do I know if my winback campaign is successful?
Measure reactivation rate, repeat purchase rate, and campaign ROI.
Take Action
Bring inactive users back into the fold with Netcore Cloud’s Customer Engagement Platform through automated, personalized winback campaigns.
