What is the ideal timeframe for launching a winback campaign?

Typically after 30 to 90 days of inactivity, depending on your product cycle.

Do winback campaigns really work?

Yes, especially when personalized and time-sensitive—response rates often range from 10–30%.

What channels are best for winback efforts?

Email, SMS, and WhatsApp perform well, particularly in combination.

How do I know if my winback campaign is successful?

Measure reactivation rate, repeat purchase rate, and campaign ROI.

Winback Campaign

A winback campaign is a targeted marketing initiative designed to re-engage inactive or lapsed customers and encourage them to return to a brand or make a purchase after a period of inactivity.

Example:
An ecommerce brand identifies users who haven’t purchased in 90 days and sends them a personalized email with a special discount and product recommendations.

Why Do Winback Campaigns Matter?

Cost-effective way to boost revenue
Revives dormant users and improves retention metrics
Helps identify and address reasons for churn

Common Winback Tactics:

Exclusive discounts or limited-time offers
Reminder of saved items or past favorites
Personalized messages highlighting new arrivals
Loyalty point reactivation

How to Run an Effective Winback Campaign:

Segment users based on last activity or purchase
Personalize content with name, product affinity, or urgency
Test offers, timing, and subject lines for optimization
Use multi-channel outreach: email, SMS, WhatsApp, push

FAQs

What is the ideal timeframe for launching a winback campaign?
Typically after 30 to 90 days of inactivity, depending on your product cycle.
Do winback campaigns really work?
Yes, especially when personalized and time-sensitive—response rates often range from 10–30%.
What channels are best for winback efforts?
Email, SMS, and WhatsApp perform well, particularly in combination.
How do I know if my winback campaign is successful?
Measure reactivation rate, repeat purchase rate, and campaign ROI.

Take Action
Bring inactive users back into the fold with Netcore Cloud’s Customer Engagement Platform through automated, personalized winback campaigns.