The Retail Customer Retention Playbook

Why do you need this ebook?

To understand the current state of retention marketing to keep up with the evolving landscape

To discover critical strategies for effectively segmenting your customers and monitoring marketing performance metrics

To implement advanced techniques and take retail actions to generate more revenue and achieve success in today’s competitive market

In this ebook, you will learn:

How to combat the challenge of rising customer acquisition costs and declining retention rates head-on

Ways to understand the power of categorizing shoppers based on their behavior in order to optimize marketing efforts

How to conduct advanced segmentation using methods such as Recency Frequency Monetary (RFM) and Cohort analysis

The right metrics to track and leverage with proven retail actions that ensure revenue growth

Insights from industry leaders such as Netcore and Comsense, who successfully addressed customer segmentation challenges and found effective solutions

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