


Digital nudges leverage behavioral economics, choice architecture, and information technology to provide a new set of tools for product managers and marketers to change behavior and create habit-forming app experiences.
More companies are now choosing digital nudges over other conventional mediums of communications such as in-app messages and notifications. Why? Because digital nudges, if deployed contextually, can steer users to make the desired choice.
This ebook will help you identify the right way to nudge your users in a digital environment to boost user retention and product adoption.