Customer Journeys with Netcore Cloud's Orchestration Platform
Orchestrate the perfect symphony for your customer's experience - where all elements work together in harmony
Seamlessly use our drag-and-drop visual journey builder
Personalize engagement across all channels and devices
Go from campaign conceptualization to deployment in minutes
Data-driven customer engagement for lifetime retention
Personalize journeys to maximize ROI
Map out and orchestrate even the most complex customer journeys - easily with our drag-and-drop builder
Retain end-to-end campaign control
Design, execute, and master customer interactions at scale. Control and adapt to the conversion journey on-the-go
Make every digital touchpoint count
Build multi-channel customer journeys based on your conversion goals. Automate agile workflows that help you target relevant customer segments
Trigger relevant messages based on behavior
Deliver contextual messages via email, app push notifications , or web messages. Use scheduled or time-space triggers to respond to minute behavioral changes
Leverage granular transactional data
Create dynamic journeys based on transactional data. Recommend the right products, content, or discounts to increase engagement, loyalty, or arrest churn
FAQs on Customer Journey Orchestration
What is customer journey orchestration?
Customer journey orchestration refers to creating, managing and optimizing customer journeys through various touchpoints in real time. It involves using data and analytics to understand their behaviour and deploying automated triggers to deliver personalized experiences across touchpoints and channels. This approach provides better customer engagement and conversions ensuring each interaction is contextual and relevant.
What is customer journey mapping?
Customer journey mapping refers to visualizing the steps a customer goes through while engaging with a brand, right from the initial discovery phase to post purchase phase and beyond. This helps brands understand and anticipate their customer needs by pinpointing key areas in the interaction cycle that shape the customer experience. It's a strategy to identify opportunities for improvement and innovation in the customer experience.
How to create a customer journey?
Creating a customer journey involves the following steps:
Define the goal or objective you want to achieve from this journey
Identify your target audience
Map out the touchpoints
Design the journey on the platform
Implement the journey
Analyze and optimize the journey based on the performance
What tools do you need for effective journey orchestration?
Effective journey orchestration requires you to onboard a customer engagement or marketing automation platform that comes with features like no-code drag and drop capabilities to create journeys, analytics to gauge the performance, CRM to store and analyze the data and AI that provides predictive capabilities to make real-time decisions for your journeys.