Marketing Technology

We’re in a digital era and the way industries look at marketing today has truly changed. The focus today is more and more on meeting customer expectatio...

While everyone in online marketing space now understands Artificial Intelligence (AI) and Machine Learning (ML), only a few have an in-depth insight int...

With each passing day, a little more technology is seeping into the ways world functions. Given the recent global happenings, embracing digital technolo...

In the current pandemic crisis, as every day passes by, things could not have got any worse, both from the economic and health point of view. Most Busin...

Yes, we already are in the Smart Machines era. Today, a machine asks a human certain questions and verifies whether he/she is really a human. There are ...

With each passing day, a little more technology is seeping into the ways world functions. Given the recent global happenings, embracing digital technolo...

Remember the Matrix movie series where all the machines were automated and humans had to just plug themselves in? As far-fetched as it seemed, we are be...

In-App messages can prove to be an effective communication channel to connect with your customers when they’re most engaged with your brand – in your ap...

The pandemics and crises in the past have shown that the insurance sector has been more than prepared to take the brunt. But then COVID-19 isn’t l...

According to Michael Leboeuf, “A satisfied customer is the best business strategy of all”. In other words, it simply means put the customer first by und...