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Expert’s View: Sweta Aggarwall on SBI’s Mobile-first and Customer-centric Approach
We’re in a digital era and the way industries look at marketing today has truly changed. The focus today is more and more on meeting customer expectatio...
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David Raab, ‘The CDP Man’, on How AI and CDP can Unlock Possibilities for Marketers
While everyone in online marketing space now understands Artificial Intelligence (AI) and Machine Learning (ML), only a few have an in-depth insight int...
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Scott Brinker – The Father of Martech, Shares how AI in Personalization Impacts Customer Exp...
With each passing day, a little more technology is seeping into the ways world functions. Given the recent global happenings, embracing digital technolo...
Blog
8 Post-COVID E-Commerce Personalization Strategies For Re-Growth
In the current pandemic crisis, as every day passes by, things could not have got any worse, both from the economic and health point of view. Most Busin...
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The ‘AI Plus Personalization’ Boon: Transforming E-Commerce
Yes, we already are in the Smart Machines era. Today, a machine asks a human certain questions and verifies whether he/she is really a human. There are ...
Blog
Scott Brinker – The Father of Martech, shares how AI in Personalization Impacts Custom...
With each passing day, a little more technology is seeping into the ways world functions. Given the recent global happenings, embracing digital technolo...
Blog
WhatsApp The Super App – Now With Rich Media Notifications
Remember the Matrix movie series where all the machines were automated and humans had to just plug themselves in? As far-fetched as it seemed, we are be...
Blog
Grab Your Customers’ Attention When It Matters Most with In-App Messages
In-App messages can prove to be an effective communication channel to connect with your customers when they’re most engaged with your brand – in your ap...
Blog
9 COVID-19 Campaign Examples and Learnings from Leading Insurance Brands
The pandemics and crises in the past have shown that the insurance sector has been more than prepared to take the brunt. But then COVID-19 isn’t l...
Blog
How is COVID-19 Catalyzing Digital Transformation in Retail Industry
According to Michael Leboeuf, “A satisfied customer is the best business strategy of all”. In other words, it simply means put the customer first by und...