Marketing Automation

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Product Bumpers and Smart Journeys: Lessons on Product-Led Growth to Increase Customer Conve...
In today’s fast-moving business landscape; your brand recall, value proposition, and the industry you operate in influence your effective marketing camp...
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Raman’s Customer Engagement Module: Let AI Add More Firepower to Your Marketing Automation S...
As a digital marketer, you are constantly looking for ways to optimize your campaigns to drive impactful engagement and conversions with your customers....
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How to Efficiently Manage and Retain Your Users: Decoding the Secret to Product-Led Growth
The COVID-19 pandemic of 2020 has put the spotlight firmly on online business growth like never before. What was earlier a choice or luxury of selling o...
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Raman Insights & Nudges: AI-backed Marketing Insights that Maximize Revenues and Custom...
In today’s ever-changing marketing landscape and customer trends, adaptivity is vital. Being able to take effective actions on-the-fly can make or break...
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The Ultimate Guide to Omni-channel Personalization
Gone are the days of ‘Online Shopping versus Retail’. Now is the time of Omni-channel marketing which primarily focuses on Personalization, shifting the...
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How to Personalize Your Cross-Selling and Upselling Strategy
“Should I get you your favorite wine with the pasta?, the waiter asked me as I sat to have an evening meal at my favorite restaurant. Quite impressed by...
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[Ecommerce] A Marketer’s Guide to Convert One-time Shoppers into Loyal Customers
This Diwali, I wanted to gift a new smartphone to my dad. I opened my favorite shopping app and began searching for the best phone within my budget. Tha...
Blog
Using Data: Steps to Implement Personalized Marketing Strategy
Let’s start this one with talking about first dates.  It’s fairly common in this swipe-ridden world to find yourself lending an ear to a friend or ...
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Data Collection: Strategies to Identify and Collect Quality Data for Marketing
With the Internet of Things surrounding every bit of our lives, not a single activity of ours in the digital universe goes without leaving its imprints....
Blog
How to do Personalized Marketing in the Travel Industry?
Imagine you enter a barista, the server knows you and gives you a perfectly brewed cup of coffee that you love. It’ll be a day-made moment, right? This ...