Marketing Automation

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Raman Insights & Nudges: AI-backed Marketing Insights that Maximize Revenues and Custom...
In today’s ever-changing marketing landscape and customer trends, adaptivity is vital. Being able to take effective actions on-the-fly can make or break...
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The Ultimate Guide to Omni-channel Personalization
Gone are the days of ‘Online Shopping versus Retail’. Now is the time of Omni-channel marketing which primarily focuses on Personalization, shifting the...
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How to Personalize Your Cross-Selling and Upselling Strategy
“Should I get you your favorite wine with the pasta?, the waiter asked me as I sat to have an evening meal at my favorite restaurant. Quite impressed by...
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[Ecommerce] A Marketer’s Guide to Convert One-time Shoppers into Loyal Customers
This Diwali, I wanted to gift a new smartphone to my dad. I opened my favorite shopping app and began searching for the best phone within my budget. Tha...
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Using Data: Steps to Implement Personalized Marketing Strategy
Let’s start this one with talking about first dates.  It’s fairly common in this swipe-ridden world to find yourself lending an ear to a friend or ...
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Data Collection: Strategies to Identify and Collect Quality Data for Marketing
With the Internet of Things surrounding every bit of our lives, not a single activity of ours in the digital universe goes without leaving its imprints....
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How to do Personalized Marketing in the Travel Industry?
Imagine you enter a barista, the server knows you and gives you a perfectly brewed cup of coffee that you love. It’ll be a day-made moment, right? This ...
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How does RFM Analysis Help Customer Segmentation in E-commerce
I remember that until a few years ago, there were only a handful of reliable e-commerce platforms from where I used to buy only some products- mostly bo...
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5 Examples of Delightful Moments of Personalization in Customer Journey
Unlike the halcyon days of marketing, when both competition and information were limited in business, things are different now. The race for customer at...
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Is Your Marketing Automation Platform Just a Glorified Campaign Launcher?
As marketing automation has become more mainstream, the barriers that businesses experience are also clearer. Expectations from marketing automation pla...