The Reserve Bank of India (RBI) has issued a critical directive for financial institutions, requiring them to store all data—ranging from customer information to payment-sensitive and transaction data—within Indian data centers. This means that any communication with customers, including emails sent through service providers, must pass through India.
Why This Directive?
India’s payment ecosystem has seen rapid growth in recent years. As these systems are highly dependent on technology, there is a constant need for top-tier security and safety measures. However, not all service providers currently store payment data within India. To ensure better oversight and security, the RBI now mandates that all entities in the payment ecosystem—including service providers, intermediaries, and third-party vendors—comply with these new data localization rules.
Unsure Where Your Service Provider Stores Your Data?
It’s important to know whether your data is being routed through India. Here’s how you can quickly check:
Voila! You’ll instantly know where your data or email originated from.
Not in India? No Worries, We’ve Got You Covered!
Out of the total data volume sent within India, Netcore Cloud handles around 70% through our Indian data centers. Beyond India, we also operate data centers globally, empowering our brands around the world to achieve excellence with confidence.
Why Choose Netcore Cloud?
1. Compliance and Security
Your peace of mind is our priority. By choosing Netcore, you can avoid complications with RBI regulations and prevent the risk of your system being blocked. We store all your data locally in India and ensure full compliance with global data privacy and email spam laws. We prioritize security with features such as two-factor authentication (2FA), HMAC for webhooks, IP binding, and end-to-end encryption. Moreover, we actively collaborate with industry leaders in email authentication, including the BIMI group and Google, to ensure the highest standards in our services.
2. Leadership in Email Services
Netcore Cloud is Asia’s largest email service provider, with 75% of India’s email traffic and 50% of Asia’s email traffic flowing through our infrastructure.
3. AI-Powered Marketing Solutions
Netcore Cloud offers end-to-end AI solutions that make your marketing campaigns intuitive, personalized, and effective—all with just a few clicks. Our AI is integrated across the entire process, from campaign creation to delivery, helping you optimize strategies and maximize results.
For example:
- Our AI engine identifies the right message, audience, and timing to maximize engagement.
- With AI-powered prioritization, we can predict who will open your email first, helping you achieve a 95% inbox placement rate.
4. Fast and Scalable Email Delivery
Our scalable, on-demand API can handle any email volume, delivering emails at lightning speed—within 3 seconds—regardless of scale.
5. Innovative AMP Emails
Netcore’s interactive AMP emails provide a web-like experience directly in the inbox. From allowing users to provide NPS ratings and feedback to sharing consent, calculating EMIs, and more, AMP emails can elevate customer experience while streamlining processes.
6. Empowering Marketers
Our no-code, drag-and-drop editor empowers marketers to build compelling email templates within minutes. Combined with 24/7 dedicated consultancy, our platform supports marketers in every aspect of their campaigns—from creative and engagement strategies to segmentation and reputation management—so you can focus on your objectives.
7. Seamless Integration with Google Cloud
We’ve partnered with Google Cloud Platform to ensure a seamless integration experience, enhancing the performance and scalability of your campaigns.
Trusted by Leading Financial Institutions
Top financial institutions have migrated to our India-based data centers.
Security Beyond Expectations
At Netcore, we go the extra mile to secure your data—providing vault-like protection that you can rely on. Join top brands across the world to experience industry-leading solutions, expert guidance, and rising ROI with every campaign.
Have questions or need more information? Connect with us.
