5M to 50M Engaged Shoppers: How Netcore Empowers Ecommerce Enterprises With 1:1 Personalization

In the bustling world of Indian ecommerce, scale happens fast.

And for one fast-growing multi-brand retailer—serving fashion, beauty, and lifestyle products nationwide—growth wasn’t the issue.

The brand had already built a strong digital presence with over 5 million active shoppers, a constantly expanding SKU count, and high-performance ad campaigns running across channels. They had national visibility, celebrity-endorsed collections, and a user base spread across metro cities and Tier 2–3 towns.

But as they grew, something crucial began to stall: engagement.

Visitors came in droves. But many left just as quickly. Repeat purchases hit a ceiling. Loyal customers began churning. And marketing felt increasingly like a game of whack-a-mole—launching campaigns that didn’t convert and optimizing journeys that never felt truly personal.

It wasn’t just a scaling challenge. It was a personalization problem.

And that’s where their transformation with Netcore Cloud began.

Growth Challenges

At 5 million users, the brand had clarity. Segments were clean, campaigns were agile, and messaging felt relevant. But as they approached the 50 million mark—across app, mobile web, email, and WhatsApp—the cracks started to show.

Their challenges included:

• Static customer segments that failed to capture evolving customer behavior.
• Low repeat purchase rates, especially outside urban centers.
• Siloed campaigns running across email, WhatsApp, and in-app without synergy.
• Heavy dev dependency for merchandising and personalized campaigns.
• A bloated martech stack including tools like Mixpanel, Amplitude, and email point solutions.

They were spending big—but engaging less and thus converting more.

The Switch to Netcore Cloud: Unified Customer Engagement Platform

The leadership team knew they needed a partner—not just another platform.

After evaluating personalization engines from global vendors, they turned to Netcore Cloud, an Indian-born platform trusted by scaling ecommerce brands like Snapdeal, Crocs, and Nykaa.

Netcore offered:

• A unified engagement platform with native email, push, SMS, WhatsApp, and RCS.
• AI-powered personalization that is adapted in real-time.
• A full-stack customer engagement platform that replaced 3–4 tools.
• Enterprise-grade support with a deep understanding of India’s ecommerce challenges.

With Netcore, they could finally deliver 1:1 personalization at scale—without the tech bottlenecks. We will dive deeper into the how part further in the blog.

The Transformation: From Broadcasts to Behavior-Led Journeys

1. Enterprise Email: From Forgotten Channel to Revenue Workhorse

The email channel wasn’t dead. It was just underutilized.

With Netcore, the brand rebuilt its email engine from the ground up:

• Behavioral triggers (abandoned cart, wish list drops, back-in-stock) replacing the manual cohorts that took significant amount of time of the marketing team to create.
• Personalized product carousels in the form of AMP Emails.
• Dynamic offers based on past purchases, location, and spending patterns.

And the results spoke volumes.
The difference was night and day:

• WhatsApp campaigns featured personalized product carousels and tap-to-buy buttons.
• Emails turned into mini storefronts—powered by behavioral data.
• Abandoned cart flows re-engaged users instantly, with real-time back-in-stock or low-stock nudges.

2. Inbox Commerce: Turning WhatsApp and Email Into Storefronts

Indian users love WhatsApp—and this brand knew it.

With Netcore’s Inbox Commerce, they turned WhatsApp, Email, and RCS into shoppable experiences.

No redirects. No landing pages. Just tap-to-buy buttons inside the message.

How they used it:

• Cart abandonment nudges on WhatsApp.
• “You may like” recommendations after browsing a category with product carousals.
• Flash sale promotions during Diwali and other similar festive campaigns.

The impact:

• 10X higher conversions compared to traditional messages
• 5X boost in repeat purchases.
• Lower drop-off in Tier 2/3 audiences, who preferred WhatsApp.

The friction was gone. Campaign executive became effortless.

3. Segmentation AI: From Static Lists to Smart Predictions

Previously, segmentation was guesswork—and launching campaigns took days.

Netcore’s Segment Agent changed that overnight.

The team began using:

• Propensity models to predict who would convert, who might churn, and who needed nurturing.
• Affinity scores to recommend the most relevant categories and products.
• Lookalike segments to expand their reach to high-LTV profiles.

Now, their campaigns were personalized at scale—faster and smarter.

4. No-Code Merchandising: Smarter Product Visibility Without Dev Work

Changing the homepage layout or boosting new arrivals used to take a dev cycle.

Now? The marketing team handled it all via Netcore’s no-code merchandising engine.

They created business rules like:

• “Promote high-margin fashion SKUs during payday week”
• “Boost trending ethnic wear during Navratri”
• “Show recently viewed items above the fold for returning users”

Benefits:

• Campaign setup time dropped by 80%
• 28% increase in click-to-cart from personalized product placements
• No engineering needed

This agility helped them stay ahead of trends—and shopper intent.

5. Campaign Agent: Analytics Without the Third-Party Overhead

They were using Mixpanel for funnels, Amplitude for event tracking, and Excel for attribution.

With Netcore’s Campaign Agent, they brought it all under one roof:

• App and web analytics
• Campaign attribution by channel and cohort
• Real-time performance reports

Now, every team—CRM, Product, Growth—could see what was driving:

• Purchases
• Repeats
• Drop-offs

Outcome:

• Weekly campaign reporting time dropped by 90%.
• Faster optimization loops for festive and sale periods.

The data wasn’t just accessible. It was actionable.

6. Cross-Channel Product Recommendations That Actually Convert

Netcore’s real-time recommendations engine is plugged into:

• WhatsApp campaigns
• Email journeys
• App banners
• Homepage slots

Every user saw different products based on:

• What they browsed last
• What they bought before
• What others like them were engaging with

Results:

• 40% boost in repeat purchase rate
• Higher AOV from recommended bundles
• Improved engagement among dormant users

This level of personalization was impossible with their old tools.

From Engagement to Revenue: The Netcore Difference

In just 12 months, here’s what they unlocked:

• 10X growth in engaged users (5M → 50M+)
• Double-digit increases in CRM-driven revenue
• Repeat purchases that finally scaled with their customer base
• A leaner, faster, smarter engagement team

They didn’t just replace their martech stack—they replaced their approach to personalization.

What’s Next: Agentic AI for Autonomous Growth

Now, the brand is exploring Netcore’s Agentic AI framework, including:

• Self-optimizing campaigns based on real-time behavior
• Loyalty programs tailored to CLTV segments
• Conversational commerce via WhatsApp during peak hours

The future? Personalized commerce that adapts on its own.

Key Takeaway for Ecommerce Leaders

If you’re scaling in India’s ecommerce market, you’re already feeling the pressure:

• More SKUs. More channels. More data.
• But less time. Less personalization. Less ROI.

The question isn’t whether personalization matters. It’s whether your current tools can handle it at scale.

This brand made the switch to Netcore—and saw its engagement engine go from manual to intelligent, from reactive to predictive.

Now, their growth isn’t just about reach. It’s about resonance.

Ready to personalize your next 50 million customer moments?
Book a demo with Netcore Cloud today.