Fueling ISV Growth with Netcore’s High-Performance Email API

In 2025 what will make ISVs a competent provider in the market?

Independent software vendors are shaping the future of digital experiences across industries. The success hinges on the vendor’s ability to adopt innovation and effectively connect users to the value the products offer.

Independent Software Vendors (ISVs) growth in this competitive landscape depends on various factors, including a great product. There should be a strong communication layer that can scale according to business requirements and match customers’ expectations. The ability to support hyper-personalized experiences, together with delivering messages at the speed of the business, defines the competence of the product. That’s precisely where Netcore can play a significant role in business growth with its Email capabilities, which are more than just an integration. 

At Netcore, we don’t offer an Email API; we offer a growth engine designed for Scale, Flexibility, Performance, and Intelligence. 

Here’s how we become your strategic growth partner in 2025

1)Built for Volume. Tuned for Speed

Whether you are sending a thousand emails or a billion, Netcore’s infrastructure is engineered to scale accordingly effortlessly. Without worrying about the limit, ISVs can rely upon us for campaign rounds throughout the year, be it a product launch, seasonal spikes, or transactional bursts. Our scalability records,

• Peak times of over 125,000 messages per second
• Sending over 30  billion emails per month 
• Delivering 95% of emails in under 5 seconds

Netcore ensures they’re delivered fast, reliably, and at scale.

2)Inbox-first Thinking. Powered by AI

For us, the customer’s inbox isn’t just a target but the one that matters the most. Netcore’s algorithm predicts who will open your email first, allowing us to prioritize sends and achieve a 95% inbox placement record. Email API is AI-driven and developer-first, offering high flexibility to plug into your stack, customize journeys, and optimize marketing campaigns dynamically. Co-Marketer, our in-house AI engine, determines the right message, audience, and optimal time to deliver your emails for maximum engagement. 

We ensure that seasoned email volumes and newly ramped-up sends hit the inbox. Our warm-up strategies, domain reputation and management, and deliverability monitoring help maximize open rates from day one.

3)Not Just an API. A Success Team

We partner with our ISVs and ensure we provide the best force to ensure seamless business operations at no cost.While most Email API gives you documentation, every ISV with Netcore gets: 

• A Dedicated Customer Success Manager to drive onboarding and ensure long-term success
• A Deliverability Expert to keep your sender’s reputation strong 
• A 24*7 Technical Support Team for seamless operation and real-time escalation protocols

4) Measure. Optimize. Win

We offer rich post-delivery analytics like opens, clicks, geolocation, device intelligence, and more, helping ISVs to make informed decisions and strategize future campaigns to drive measurable outcomes. Netcore will take care of the most critical factors responsible for engagement, that is,

We help ISVs deeply understand their audience based on behavioural insights, demographics, segmentation, and predictive engagement to ensure they are always reached with the right message. 
Our priority is delivering hyper-personalised content using dynamic templates, AMP emails, and Amplets that maximize relevance and engagement.

With automated domain/IP warm-ups, bounce management, and proactive deliverability alerts, Netcore ensures your sender reputation stays strong even as you scale rapidly.

Why ISVs Choose Netcore as Their Growth Partner

Netcore is trusted by 6,500+ global brands, including leading SaaS, FinTech, EdTech, and eCommerce platforms. Our partner of choice for fast-growing ISVs is not just technology but partnership at every level.

Proven success stories

Axis Securities 

Axis Direct increases its open rate by 27% and click rate by 24% with Netcore Cloud’s AI-powered email delivery.

What were the challenges they faced

• Recurring series of email campaigns with similar content leads to a drop in open and click rates
• The engagement rates for the email subscribers were gradually decreasing
  

Netcore Solution

• Dynamic and compelling engagement
  

Axis Direct integrated AMP’s unique capabilities to engage with email recipients dynamically. Countdown timers within the email created a sense of urgency to respond.

Client Speaks 

We have been achieving great results by using Netcore Cloud; both the open rates and click rates have improved significantly in the last five months through various innovative ideas and suggestions implemented with the help of their Customer Success Team

Asian Paints

Asian Paints increases lead generation by 400% with Netcore AMP emails.

What were the challenges they faced

• High drop-offs due to redirection from email to website form.
• Loss of leads from a multi-step, friction-heavy booking process.
  

Netcore Solution

Asian Paints created an AMP email that featured an appointment form.

• The email template had a built-in booking form to avoid website redirects.
• Pre-filled information saved users time and made responses easier
• The added convenience increased the chances of appointment bookings.

Client Speaks 

Netcore’s AMP powered emails helped us generate leads and drive higher appointments in a seamless manner without any redirections. We saw a 400% increase in responses on using AMP email and would highly recommend this to everyone.”

Remarkety

Client Speaks!

Way forward 

Independent Software Vendors (ISVs) can significantly enhance their impact on end customers by strengthening the communication bridge between their product and its users. A poorly delivered update, delayed onboarding email, missed notifications, etc., can impact users in a way that might ultimately affect revenue.

Netcore’s Email API is not just a mediator but a strategic move and partnership that can help you move faster, engage better, and scale confidently according to your business goals.

Whether you are in the early stages of growth or a mature scaling business, we are here to help you grow, one email at a time.