[Product Update]: Take Onsite User Engagement to the Next Level with Smartech’s Enhanced Web Message Module!
Written by
Ritu Poddar
Ritu Poddar

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[Product Update]: Take Onsite User Engagement to the Next Level with Smartech’s Enhanced Web Message Module!

Published : April 9, 2019

Web Messages are an integral part of your onsite engagement marketing strategy. Once the user is on your website, the potential to convert them to customers, cross-sell, upsell, and boost their relationship with the brand – all of these are achievable through personalised well-crafted and well-timed web messages.

Data-driven marketers like you who aim to deliver personalised customer experiences at scale through holistic marketing efforts, use on-site web messaging as the most crucial tool to announce new products, promote tailored offers, collect user details, feedback, and address many more use cases.

At Smartech, we offer a rich and comprehensive onsite engagement module with web and in-app messages. Powered by the unified view of the customer, you can create relevant data-driven content, optimise the send-time, and run high-performing broadcast as well as triggered campaigns.

In our constant endeavor to provide you with state-of-the-art features on our cross-channel marketing automation platform, we are excited to introduce our all-new revamped web message module with an improved user experience.

Here are some key highlights from our revamped, easy-to-use web message module:

  1. New ready-to-use templates: We have added 35 brand new templates in 4 different layouts. Designed to cater to the most popular use cases, these are tastefully created to serve diverse use cases.You can edit every component of the template to fit your requirements, or you can readily use them with minimal content edits.
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  2. Multiple screen layouts: The position of the web message plays an important role in the impact it creates.For instance, to communicate information such as promotional offers to web visitors in a non-obstructive manner, a sticky bar at the bottom or top of the page works well.If you want your users to not miss a piece of information you are sharing through a web message, a full-screen layout is the best fit. So, considering the varying requirements, Smartech has upgraded the layout options to offer all possible formats – banner, modal, sticky bar, and full screen. There’s something for everyone!
  3. Enhanced UX: To ensure that you as marketers have the best experience using the platform, so that you, in turn can deliver a high-quality web experience to your users, Smartech’s new web message module comes with the latest and most advanced UX.It also involves easier navigational steps, and more seamless sub-modules to help you set up your campaigns effortlessly.

Just like in-app messages, web messages are a gold mine for marketers. This effective channel of onsite engagement holds immense power to drive high-performing user engagement campaigns through personalised product recommendations, offers, feature announcements, promotional offers, form fill-ups, and even navigational assistance as well as troubleshooting steps.

With the launch of this new module, the campaigns running on the earlier UI will experience marginal impact. Visit our Help Centre or connect with Smartech’s helpdesk team to help you make a seamless transition.

To learn more about how can you leverage the potential of web messages, and incorporate this channel into your multi-channel marketing strategy, get in touch with us, today!

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