A fast-growing mid-market D2C fashion brand with a loyal Gen Z and millennial customer base, they were riding the wave of India’s ecommerce boom. Monthly website traffic was surging, influencer partnerships were firing, and new SKUs were flying off digital shelves. With revenues nearing INR 50 crore annually, they had bold ambitions—targeting a 2x growth within 18 months and expanding into international markets.
But behind the scenes, the team was struggling.
Their marketing stack resembled a digital jigsaw puzzle: a separate tool for email campaigns, a siloed CRM, another for push notifications, a standalone WhatsApp API, and disjointed analytics dashboards. Each platform offered isolated data, forcing their lean marketing team to spend hours stitching together reports, managing customer segments, and running underperforming campaigns.
CAC was creeping up month after month, customer retention was falling below industry benchmarks, and campaign ROI had plateaued. Even with aggressive ad spend and flash sales, revenue growth had begun to stagnate.
Something had to change.
Adopting Netcore Cloud’s Customer Engagement Platform
Faced with slowing momentum and mounting pressure from leadership, the brand’s growth team initiated a complete audit of their customer engagement strategy. Their North Star was clear: they needed a unified platform that could centralize data, scale personalization, and simplify execution across channels.
After shortlisting from key market players like—Klaviyo, Contlo, Omnisend—they landed on Netcore Cloud.
The evaluation highlighted three differentiators:
- Simplicity: Netcore’s interface was built for action, not just insight.
- Unification: A single source of truth for customer data and engagement.
- Speed to value: Fast onboarding and native integration with Shopify and Magento.
The migration process was seamless. With dedicated onboarding support, historical data was synced, and campaigns were live in under two weeks. Unlike their previous stack, Netcore didn’t require months of training or IT dependencies.
The Transformation: From Disjointed to Seamless Journeys
With Netcore Cloud’s all-in-one engagement suite in place, the brand began its transformation. Here’s how each feature unlocked new growth:
1. Unified Customer View
Netcore’s 360° customer profiles brought together behavioral, transactional, and engagement data in real time. From product page views and cart additions to email clicks and WhatsApp responses, every touchpoint was now part of a living profile.
This clarity enabled:
- Smarter segmentation: High-intent shoppers could be retargeted within minutes.
- Loyalty mapping: Top customers were nurtured with exclusive previews and loyalty rewards.
Marketers were no longer guessing. They were orchestrating campaigns based on data-backed insight.
2. Personalized Engagement at Scale
The biggest win came from orchestrating journeys across Email, SMS, WhatsApp, and Push, all from a single dashboard.
- Product recommendations were dynamically personalized based on recent behavior and purchase history.
- AI-powered send-time optimization lifted open and click-through rates by delivering messages when users were most likely to engage.
- Cart abandonment messages across WhatsApp and Email resulted in 3x recovery rates, thanks to contextual nudges and intelligent timing.
Netcore’s AI content generator enabled the team to auto-create hyper-personalized message variants at scale—tailoring copy, tone, and recommendations based on real-time customer data. This drastically reduced creative bottlenecks and ensured every message felt human, timely, and relevant.
Experience Personalized Campaign Messaging at Scale with Our AI Content Generator.
Powered by AI-driven micro-segmentation, the brand was also able to craft “segment of one” journeys—personalizing not just content, but channel, cadence, and product offers for each user. These segments evolved automatically based on behavior, ensuring sustained relevance without manual intervention.
No-code merchandising triggers allowed real-time personalization on product listing pages (PLPs), further improving product discovery.
One such campaign, triggered by user affinity signals and browsing data, saw a 12% uplift in conversions within the first month—validating the power of AI-first personalization at scale.
3. AI-Driven Insights and Campaign Automation
Netcore’s AI engine reduced campaign creation time by 50%. Real-time analytics dashboards replaced clunky CSV reports, giving the team live visibility into:
- Top-performing channels
- Drop-off points in user journeys
- ROI per campaign and cohort
Campaign testing cycles were faster, and decisions were now driven by data, not hunches.
4. WhatsApp Commerce Integration
Netcore’s WhatsApp Commerce integration became a game-changer.
- Abandoned cart flows nudged users back with conversational, image-rich reminders. This helps increase the conversion rate by 30-35%.
- Order updates improved post-purchase engagement and reduced support queries.
- Personalized product recommendations on WhatsApp boosted repeat purchases up to 60%.
For Shopify, Netcore’s plugin enabled plug-and-play setup, rivaling top players like Klaviyo and Omnisend. Magento users also saw seamless migration, with past purchases and event data configured with zero data loss.
One innovation that stood out? The product picker—enabling rich product cards within emails and WhatsApp for easy, contextual buying.
The brand also leveraged:
- App & mobile engagement for personalized push campaigns.
- Search personalization that improved conversion in on-site search.
- No-code journey builders that empowered non-tech marketers to launch multi-channel campaigns.
Experience Personalized Campaign Messaging at Scale with Our AI Content Generator.
The entire stack was finally in sync.
The Results: After Switching to Netcore Cloud’s Customer Engagement Platform
Within six months of switching to Netcore Cloud, the brand saw remarkable improvements like:
- CRM revenue uplift of 15-20%, contributing significantly to bottom-line growth.
- Overall revenue doubled, driven by better retention, higher LTV, and reduced CAC.
- Repeat purchases increased by 28%, with hyper-personalized journeys playing a central role.
Internally, the team experienced a transformation of their own:
- One consolidated platform meant fewer tools, less confusion, and tighter collaboration.
- Marketers shifted from manual ops to strategic experimentation.
- The brand could finally plan ahead—with confidence and agility.
How This Eommerce Brand Achieved “Segment of One” Personalization
Today, the brand no longer dreads big sale days or new product drops. With Netcore, they’re able to:
- Plan hyper-personalized campaigns around seasonal launches.
- Use affinity data to perfectly match collections to each customer, achieving true “segment of one” personalization.
- Use RCS as an emerging push channel.
- Explore deeper CDP use cases—like segmenting based on CLV and browsing intent.
They’re also looking forward to Netcore’s roadmap around predictive analytics, self-optimizing journeys, and tighter integrations with 3PL and warehouse platforms for real-time inventory-aware campaigns.
Conclusion
If you’re an ecommerce brand juggling too many tools and struggling to scale retention, you’re not alone. The challenges of fragmented data, inconsistent customer experiences, and underperforming campaigns are real.
But so is the opportunity.
Netcore Cloud offers a unified, AI-powered engagement platform built for your scale, speed, and ambition. It’s everything you need to turn first-time buyers into lifetime customers—and marketing chaos into clarity.
Book a personalized demo or growth consultation today. Discover how brands like yours are growing faster, smarter, and more profitably with Netcore Cloud.
Let Netcore be your unfair advantage.
