Marketing is all about staying ahead and acting swiftly. To achieve this, many professionals are now turning to AI tools for digital marketing.
You must keep up with your market trends, know your customers, analyze competitors, and instantly act on the information. However, gathering the data frequently and at scale can be challenging, especially when done manually. The sheer volume of information and the need for real-time insights can overwhelm even the most seasoned marketers.
Further, consumers increasingly expect personalized and timely interactions with brands, almost wanting you to read their minds, making it necessary to leverage AI tools in digital marketing.
These AI tools help run more impactful marketing campaigns by predicting customer behavior, delivering tailored omnichannel experiences, and analyzing campaign performance in real time. AI development is still nascent, and there’s no all-encompassing tool yet.
In this blog, we explore the 10 best AI tools for digital marketing that can help you enhance the efficiency of your marketing campaigns and deliver impactful results. Whether it’s understanding your market, engaging with customers, or staying ahead of competitors, these tools can truly up your marketing game.
What is an AI digital marketing tool, and how does it help?
An AI tool in digital marketing uses artificial intelligence and machine learning to streamline marketing workflows and manage repetitive tasks such as data analysis, image or natural language processing, sentiment analysis, and so on. Using AI, marketers can run impactful campaigns by predicting customer behavior, delivering tailored omnichannel experiences, and analyzing campaign performance in real-time. Handling all the menial tasks empowers marketers to focus on strategy, creativity, and delivering value to customers.
Despite the fear-mongering around AI replacing humans, AI tools function more as assistants that empower marketers to deliver more impactful marketing campaigns. According to Hubspot’s State of AI report, 96% of the respondents have found AI helpful in managing all the time-consuming tasks, helping them focus on more critical areas. With the increasing pressure to deliver personalized and meaningful experiences, it has become a necessity to upskill AI to succeed in the marketer role, making it a mandatory feather in the marketer cap.
What are the Benefits of Using AI Tools in Digital Marketing?
Despite still being in its early stages, AI has rapidly surpassed initial adoption expectations and is expected to reach a market value of USD 1,811.75 billion by 2030, according to a report by Grand View Research. This growth is primarily driven by its numerous benefits, including:
1. Hyper-personalized customer experience
By analyzing vast amounts of data on customer behavior, purchase history, browsing patterns, etc., marketers can identify customer traits and create messages and experiences highly relevant to their usage and preferences. An example would be how Netflix recommends movies and shows based on your movie history or how Amazon shows a ‘Customers who bought this also bought..’ section under each purchase.
2. Improved Decision-Making with Data-Driven Insights
Predictive analytics allows marketers to anticipate trends and customer behavior, helping them plan their marketing strategies, make informed decisions, and ensure that campaigns stay relevant. For example, e-supermarkets often know about seasonal spending trends based on past purchase patterns and can allocate resources accordingly.
3. Better Targeting and Segmentation
AI ensures that marketing campaigns reach the right customers at the right time by using behavioral analysis and demographic data to create customer segments. These tools analyze user intent and improve the relevance of ad copies, content, and offers. For example, if a consumer has purchased two books by an author, they will likely buy the upcoming third book by the same author. As a result, it would be prudent to target them for promotional activities for the new book.
4. Optimized Campaign Performance and Enhanced ROI
Marketers can continuously monitor and adjust campaigns using smart algorithms and AI tools. They can quickly identify what’s working and what isn’t and optimize their campaign to maximize performance. It also helps them to allocate resources accordingly and enhance their ROI. An example would be the AI features in Google Ads that optimize bids and ad placements to improve ROI.
5. Deeper Understanding of Customers
With AI tools like Sentiment Analysis and Social Listening, you can know what your customers think about you, gain deep insights into customer behaviors and pain points, and understand what resonates with them. It helps you craft messaging that aligns with customer expectations and speaks the language they understand. For instance, AI-powered sentiment analysis tools help marketers know if customers view the brand positively, negatively, or neutrally.
6. Enhanced Creativity
Thanks to AI tools, marketers no longer need to worry about issues such as the infamous “writer’s block”. AI tools like Jasper, ChatGPT, and Canva can help generate content ideas, provide copy, and create visuals that suit the target audience.
The benefits of AI are undeniable and cannot be ignored. Whether it’s automating repetitive tasks, optimizing content for SEO, or delivering hyper-targeted campaigns, these tools are designed to simplify marketing processes while maximizing impact. Now, let’s examine the 10 best AI tools that are changing the impact of digital marketing and helping businesses achieve drive results.
10 Best AI tools for Digital marketing to watch out for in 2025
1. Netcore Cloud
Netcore Cloud’s Customer Engagement platform is an AI-powered solution designed for marketers looking to build meaningful relationships with their customers. It offers a comprehensive view of customer behavior, helping businesses deliver personalized experiences.
Through Netcore, you can enhance customer interactions across various digital touchpoints. Whether through email, SMS, push notifications, or WhatsApp marketing, Netcore ensures that your brand is at the right place at the right time and always on your customers’ minds for the right reasons. By leveraging machine learning and predictive analytics, Netcore empowers marketers to create targeted campaigns that hit the bullseye – resonate with customers, boost engagement, and create memorable customer experiences that matter.
- Best For: Comprehensive marketing automation, personalized customer engagement, and cross-channel campaign management.
- Key Features:
- Unified customer view for customized interactions.
- AI-driven product recommendations.
- Behavioral analytics with segmentation and journey mapping.
- Real-time analytics and reporting.
- Pricing: 3 pricing plans can be customized based on business requirements.
2. Canva
Canva has become almost synonymous with self-serve graphic design. With its wide range of visual content options for social media graphics, presentations, marketers often swear by Canva, helping them become independent and deliver quickly. Its intuitive interface, along with its vast library of templates and design elements, makes it accessible to both beginners and professionals.
- Best For: Creating professional-quality visuals without extensive graphic design experience.
- Key Features:
- Access to thousands of customizable templates across various categories.
- Maintain brand consistency by uploading logos, fonts, and color palettes.
- Share designs and collaborate with team members in real-time.
- Schedule and publish social media posts directly from Canva.
- AI-Powered Tools like Magic Write and Magic Design
- Pricing:
- Free Plan: Access to basic features, including thousands of templates and design types.
- Canva Pro: $120/year per user
- Canva Teams: $100/year per user for a minimum of 3 users ($300/month)
- Canva Enterprise: Customised pricing
3. SurferSEO
SurferSEO is the go-to tool for marketers looking to improve their SEO game. It compares your pages with existing top-ranking pages, analyses what’s working and what isn’t on those pages, and gives you actionable insights to create content that aligns with the latest SEO trends. SureferSEO’s Content Editor gives you real-time feedback on keyword usage, content structure, and length, such that you can create content that ranks on search engines and delivers value to the audience.
- Best For: On-page SEO optimization and content strategy development.
- Key Features:
- Content Editor for SEO-friendly writing.
- SERP Analyzer for competitor analysis.
- Keyword research and suggestions.
- Integration with Jasper for streamlined content creation.
- Pricing:
- Essential: $99/month.
- Scale: $219/month.
- Enterprise: $199/month.
4. HubSpot
Hubspot is an all-encompassing marketing tool to attract, engage, and delight customers. It offers tools for managing email campaigns, social media campaigns, lead nurturing, SEO optimization, and campaign analysis, all from one place.
The integrated CRM ensures you have a clear view of your customers, delivering personalized experiences throughout their journey. Features like automation workflows and dynamic segmentation help you deliver the right messages to the right audience. Intuitive dashboards and detailed reports help you stay on top of campaign performances. With its comprehensive offering, Hubspot empowers marketers to build lasting relationships and grow their brands effectively.
- Best For: Inbound marketing, sales automation, and customer relationship management.
- Key Features:
- Email marketing and automation.
- Lead management and scoring.
- Analytics and reporting dashboards.
- Integration with various marketing tools.
- Pricing:
- Free CRM tools are available.
- Marketing Hub Starter: $20/month per seat
- Marketing Hub Professional: $890/month for three seats. $45 for additional seats
- Marketing Hub Enterprise: $3600/month for five seats. $75 for additional seats
5. Semrush
When improving online presence and outperforming competitors, Semrush has become the go-to tool for marketers across all industries. It offers a range of SEO, content marketing, market research, advertising, and social media management tools, all under one roof. This handy tool lets you conduct in-depth keyword research, perform site audits, analyze backlinks, and track your website’s performance over time.
- Best For: SEO research, competitive analysis, and online visibility management.
- Key Features:
- Keyword research and tracking.
- Site audit and backlink analysis.
- Content marketing toolkit.
- Advertising research and social media management.
- Pricing:
- Pro Plan: $139.95/month.
- Guru Plan: $249.95/month.
- Business Plan: $499.95/month.
6. Mailchimp
Initially known for its email marketing suite, Mailchimp has evolved to become a complete marketing automation tool that can handle audience management and detailed analytics. With its customization and user-friendly UI, you can quickly design a campaign that aligns with your needs. Its extensive automation features let you create customizable customer journeys to ensure timely and relevant communication based on user behavior.
- Best For: Email marketing, automation, and audience management.
- Key Features:
- Email campaign creation and automation.
- Audience segmentation and targeting.
- Integration with e-commerce platforms
- Pricing:
- Free Plan: Limited features.
- Essentials, Standard, and Premium Plan: Varies based on feature bundle.
7. Hootsuite
With Hootsuite, you can keep track of every word spoken about your brand. With its powerful social media listening tool, marketers can monitor online conversations about their brand, industry, and competitors. They can analyze the aggregated data from various social media platforms and gain insights into audience sentiment, emerging trends, and key influencers.
The platform’s AI-powered analytics help you gauge and identify public perception for engagement. Sentiment Analysis further analyses the emotional tone of online conversations, helping you assess brand health and manage reputation effectively.
- Best For: Social media listening, management, scheduling, and analytics.
- Key Features:
- Social media post scheduling.
- Real-time analytics and reporting.
- Social listening and sentiment analysis.
- Team collaboration tools.
- Pricing:
- Professional Plan: $99/month.
- Team Plan: $249/month.
- Enterprise plans: Custom pricing.
8. Brand24
Get real-time insights into public discussions on your brand using Brand24. Brand24 helps you understand audience sentiment and take needful action to both positive and negative feedback. Features like Sentiment Analysis, influencer identification, and comprehensive reporting allow marketers to make informed decisions and refine their marketing strategies.
- Best For: Media monitoring, brand reputation management, and social listening.
- Key Features:
- Real-time monitoring of brand mentions.
- Sentiment analysis.
- Influencer identification.
- Comprehensive analytics and reporting.
- Pricing:
- Individual Plan: $119/month.
- Team Plan: $129/month.
- Pro Plan: $239/month.
- Enterprise Plan: $399
9. Grammarly
If you are looking for a writing assistant to enhance the quality and clarity of your written communication, Grammarly is the tool you should seek. With real-time grammar suggestions, spelling, and punctuation suggestions, Grammarly ensures your writing is both polished and professional. It goes beyond the basic correction and provides advanced features such as tone detection, AI suggestions, and plagiarism detection, which ensures that your message is tailored to the right audience and maintains originality. Further, it integrates seamlessly with different browsers and tools, so you get writing help without logging into Grammarly each time.
- Best For: Grammar checking, writing enhancement, and plagiarism detection.
- Key Features:
- Grammar and spell check.
- Style and tone suggestions.
- Plagiarism detection.
- Integration with various writing platforms.
- Pricing:
- Free Plan: Basic writing suggestions.
- Premium Plan: $12/month.
- Business Plan: custom pricing.
10. Optimizely
If you are looking to personalize digital experience across all your customer channels, Optimizely is a tool you must consider. WIth its data-drive insights, Optimizely enhances customer engagement and drive conversions, all the while ensuring your customers get the best possible experience.
- Best For: Integrating content management, commerce, and experimentation into a unified platform.
- Key Features:
- A/B and multivariate tests to determine the most effective content and design variations.
- Test new features and roll out updates with confidence using controlled experiments.
- Deliver tailored experiences based on user behavior and preferences.
- Manage content seamlessly across multiple channels.
- Unify customer data to gain actionable insights and inform marketing strategies.
- Optimizely offers customized pricing based on the specific needs and scale of your business.
- Optimizely offers customized pricing based on the specific needs and scale of your business.
Final Remarks
From automating workflows to delivering hyper-personalized customer experiences, AI does the heavy lifting, enabling marketers to focus on creativity and strategy. Whether it’s SEO, social media management, content creation, or paid marketing, AI has found its way into every vertical and drives incredible results. That said, there’s no one tool that can do it all yet. However, many of these tools, when used individually, still impact marketing results drastically, making it an essential element in the marketing toolkit. As AI continues to evolve, marketers who embrace AI will be able to navigate challenges, seize opportunities and deliver exceptional value to their customers.
