Have you ever asked yourself, “What’s my email reputation?” and then immediately followed up with, “Where can I find out?”. This is where GradeMyEmail comes in. With our new tool, you’ll be able to evaluate your current email configuration, make the necessary changes, come back, and test again.
Here at Netcore, we wanted to build a tool that allows marketers to quickly understand how their email programs are performing by providing an independent third-party point of view. We took up the challenge of aggregating email best practices, key reputation data points, and some of our internal AI brainpower to build these tools and provide a series of actionable insights to marketers on things that they can improve.
Why do this, you ask? We love giving back to the email community, providing value, and education builds trust and helps elevate the entire community. When we set out to build GradeMyEmail, we looked at a series of tools for domain owners to review their knowledge about email reputation. To that end, we started with the basics, including the configuration of email authentication, monitoring of blocklists, and subject line evaluation. Proper authentication of your domain and email is important to stopping others from impacting your reputation with spoofing or phishing of your domain. You work hard to build an email program, don’t let others impact that.
Okay, so where do I start? GradeMyEmail provides simple tests and tools to ensure you’re publishing the basics of email authentication including Sender Policy Framework (SPF) records, DomainKeys Identified Mail (DKIM) record, Domain-based Message Authentication, Reporting & Conformance (DMARC), and maybe you’ll even consider implementing Brand Indicators for Message Identification (BIMI) for your email messages. Enter your domain on the main page and get a quick summary of your current configuration and any potential blocklistings your domain might be experiencing.
Hold tight we are running a lot of tests here, it might take us a minute to get your results.
The initial summary will return any blocklists your domain may be listed on, inbox placement rates if we are able to identify your domain (account needed), the domain’s Alexa ranking, and any potential issues with MX, SPF, DMARC, or BIMI records. Each of these last four tests will direct you to the individual test page for more detailed information on any errors or suggestions that the GradeMyEmail tools identify.
For something a little more automated, try our Email Tester tool and we will take care of figuring out your IPs, DKIM records, and all the other important email items that need a quick review.
Stay tuned for additional information and resources on the specific tools provided by the GradeMyEmail site.
Until next time…