5 reasons why Netcore Email API is better than Sendgrid SMTP
Written by
Jasmine Handa

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5 reasons why Netcore Email API is better than Sendgrid SMTP

Published : June 6, 2020

If you have searched on google about  SMTP server or SMTP service provider then we are quite sure that you would have come across these two names! Netcore Email API (formerly Pepipost) and Sendgrid SMTP, while there have been a lot over the internet about these two famous SMTP services, we are here to help you choose the best one! This article will talk about why Netcore Email API is better than Sendgrid SMTP! So if you feel the other way then you should definitely scroll down to know why we are saying so!

Although, we are pretty sure that you are taking care of your email strategies, right from building and maintaining your email lists to your IP or domain reputation to your smart email templates and beautifully made emails with well-written content, but are you able to choose the right email delivery service that will help your brand to reach to its customer?

Well, all of the above-mentioned steps will help your brand to achieve a healthy ROI from your email marketing campaign irrespective of any industry that you belong to, but there is one important component in the whole email sending journey and that is your SMTP service provider.

So, for you to take a wiser decision on the best fit SMTP server for your brand, let’s dig deeper into the 5 reasons for choosing Netcore Email API over Sendgrid SMTP.

About Netcore Email API

Netcore Email API (A Netcore Product) is Asia’s Largest SMTP service provider which was founded in early 2015, so as to help both the enterprises and the developers to send transactional, triggered, and marketing or bulk emails in the most efficient way. No wonder,  it has also been recognized as “Most Likely to be recommended” by G2 in the transactional email category this year for the amazing SMTP service that they provide. Netcore Email API provides AI-powered inboxing to ensure the highest deliverability rates and they also believe in the philosophy to keep the email sending ecosystem spam free by encouraging the best email sending practices. The top customers are Swiggy, Ola, Flipkart, Arcamax, Nexxt, etc.

About Sendgrid

SendGrid is a cloud-based SMTP service provider that aids in delivering transactional, marketing, and bulk emails. Sendgrid was founded in 2009 but was acquired by Twilio which is a cloud communications platform as a service (CPaaS) company almost around 2 years back and that is why it is popular as Twilio Sendgrid. They are very renowned in the email landscape and they also have been recognized for their transactional email service by the featured customer. The top customers that Sendgrid has are Uber, Spotify, Glassdoor,  Airbnb, Yelp, etc.

5 reasons why Netcore Email API is better than Sendgrid SMTP

1. Price

Price consideration is an essential aspect for most of the businesses. There has to have an appropriate balance of the right set of relevant features and the pricing plan at which all the features are being offered by your SMTP service provider.

There are some basic features that both the email sending services Netcore Email API and Sendgrid provide, which are of course not to forget important and a must-have for an email delivery service. However, there are some additional features that you may find in one and not in another. Here is what you have to research on whether your business email needs really require those additional features because that might change the entire cost calculation for you.

Your email campaigns are different, your industry or vertical is different, and that decides the relevant features that would suffice to have an exclusive email marketing campaign for your brand. As Email and SMTP services are a commodity, Netcore Email API believes that it should not be heavy on your pocket and so when it comes to pricing, Netcore Email API offers reliable service in just half price of what SendGrid does.

So, if you want to have a service that offers optimum features at the best price, then here is the first reason why Netcore Email API is better than Sendgrid SMTP!

A Quick Pricing Comparison

2. Customer support

“Customer is the King!”

There are a lot of sayings around customer satisfaction, customer service, etc, but keeping your customers in priority and being available for them always is not that easy! 

There are many brands that claim to have 24/7 chat and online customer support, but whether that persists or not, that clearly becomes evident from the word of mouth that their customers spread across about the brand. This takes us to the second reason why Netcore Email API is better than Sendgrid SMTP.

We don’t need to say anything about which SMTP service has better customer support. In fact, Netcore Email API’s customer reviews say it all (Take a look at their reviews on TrustPilot, G2, Capterra, etc.)! Having a 24/7 live chat support and being on top of each and every customer’s issue makes it the first choice of many big and small brands.

Also read: Why more than 50,000 brands use Pepipost as their go-to SMTP server

3. Do not entertain spammers

It is very important for an email service provider to encourage good email sending practices and inbox hygiene for its customers to experience better email deliverability rates. Both the services ensure that it is taken care of, but lately there are a lot of phishing activities that are taking place via Sengrid’s SMTP service. The customers are experiencing a lot of spammy activities which they are seen reporting about.

However, Netcore Email API has a  proper process of domain approval only after which you can get to send emails, this process does not affect the reputation of dedicated IPs as well as shared IPs and always keeps the inboxing rates high. As Netcore Email API avoid senders who are not following best email sending practices and are into sending phishing emails, this helps them to become the most reliable email delivery service, and that states the third reason why Netcore Email API is better than Sendgrid SMTP!

You can check if emails from your domain are landing in Spam with Email Blacklist checker Tool

4. Most inexpensive email marketing

Email marketing is the most powerful and cost-effective way to reach your customers.  As we all know that your business needs can be different and so do the choice of email marketing software and tool. Netcore Email API provides you the flexibility to choose the email marketing software of your choice.

Yes, you can leverage the power of email marketing from both the SMTP service provider but as Sendgrid has an in-house email marketing and automation service, you will find it a bit expensive deal.

However, It’s been quite a while when Netcore Email API started partnering with some of the popular and reliable email marketing platforms from across the globe to give companies the ability to design and manage their email campaigns on its world-class email delivery infrastructure. 

Check out how Netcore Email API provides most inexpensive email marketing with open source email marketing software  

5. Set-up  and user interface

While you are trying to use a new email delivery service, the initial on-boarding process usually takes time as you are understanding various features and figuring out how things work in that platform. When we compare Netcore Email API and Sendgrid SMTP on the scale of complications perceived around User Interface (UI), then we discovered that Sendgrid customers are facing issues with the UI because of the complicated architecture and have complaints regarding its technical glitches or UI being unresponsive.

So, when it comes to UI and setup process, Netcore Email API is much understandable and that is apparently the fifth reason why Netcore Email API is better than Sendgrid SMTP.

 Final Thoughts!

We do not believe in “one size fits all” and that is why these were few factors that make Netcore Email API a better choice. So, if these 5 reasons matter to you then you now know which one to pick and for that, you can start by just clicking on the signup button. If you are still confused then, you can anytime connect with the live chat support!

So, good luck and happy emailing!


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Written By: Jasmine Handa