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In AI/marketing context, “co-pilot” refers to a hybrid human+AI collaboration model: AI agents serve as copilots for human marketers/teams — assisting, automating, or executing tasks under human guidance. In agentic marketing, a “co-pilot” AI can plan, optimize, and act, while human strategists define goals, provide data and high-level direction. This enables marketers to focus on strategy and creativity rather than execution overhead. This concept is aligned with how agentic marketing and agentic AI are described in industry commentaries.
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