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Thomas Cook achieves a 54% uplift in email open rates by leveraging Netcore Cloud’s AI-driven segmentation and STO

Thomas Cook achieves a 54% uplift in email open rates by leveraging Netcore Cloud’s AI-driven segmentation and STO

Key Results
54%
Increase in unique open rate
67%
Increase in CTOR
146%
Increase in contacted customer base
83%
Increase in unique customers engaged

Company: Thomas Cook is a part of the iconic Thomas Cook India Group headquartered in the Asia Pacific and spans 25 countries across five continents. As a leading integrated travel services company, it offers a broad spectrum of services such as Foreign Exchange, Corporate and Leisure Travel, MICE, eBusiness, and more

Industry: Travel

Location: India

Category: AI Raman engine, Send Time Optimization

Solution used: Netcore’s AI-powered email delivery

CHALLENGES

Thomas Cook was only targeting 45% of their customer base, yielding lower conversions and less-than-optimal revenue. 

Primary Challenges

  • To activate the inactive customer base
  • To improve engagement and lead generation
  • To create the FOMO among their customer base

SOLUTIONS

Netcore Cloud helped Thomas Cook leverage strategic components to drive conversions and increase the ROI

  1. Brand logo for Gmail profile
  2. Countdown Timer
  3. Send Time Optimization
  4. Data Activation using segmentation
  5. Split and AB Testing with sender name experiments
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