Company:
Lamudi is a leading real estate agency with a market presence in 34 countries. They are headquartered in Berlin and have a team based in Manila. As an online real estate website, Lamudi focuses exclusively on emerging markets.
Industry: Real Estate
Location: Manila, Philippines
Category: Send Time Optimization
Solution used: Customer Engagement and Experience
Challenges :
Lamudi saw a trend of people buying and selling their properties during the pandemic and quickly stepped up to help them. The number of their B2B and B2C users exponentially increased as a result. However, the email campaign engagement rate was not growing, despite getting creative with the content.
The primary challenges were :
Solution :
The Netcore Cloud experts’ team reviewed the deep-dived into past email data and devised send time optimization (STO) strategies based on analytical insights. Lamudi started sending their email campaigns at the recommended optimal time to each recipient and managed to increase the engagement rates in two months.
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