Company: Anveshan
About: A premium D2C brand in health and nutrition, known for pure, traditionally processed foods including ghee, honey, and cold-pressed oils.
Industry: D2C / Health and Nutrition
Location: India
Category: Agentic Marketing
Solutions Used: Affinity and Propensity Models, powered by Audience Agent
WhatsApp ROI Plateaued at 7X. Broad Targeting Was the Bottleneck.
Despite 1,117 campaigns and consistent engagement, Anveshan’s returns had stopped growing. Traditional segmentation had no way to distinguish high-intent users from passive list members, meaning the budget was being spent on users who were never going to convert.
Netcore’s AI Propensity Model Targeted Only the Users Ready to Act.
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