Company: New York & Company (NYCO)
About: New York & Company is a heritage fashion retailer with a billion-dollar revenue, reimagining modern style for today’s empowered women. Known for blending city sophistication with everyday versatility, the brand delivers timeless designs that move effortlessly from work to weekend.
Industry: Retail Apparel and Fashion
Location: New York, NY
Category: Commerce Search, Email Marketing, Personalization
Solutions Used: Personalized Search & Discovery, AI-Driven Omnichannel Engagement (Email & SMS)
NYCO was losing revenue in the gaps. Shoppers were browsing with intent, but search results weren’t reflecting their behavior, creating friction in product discovery and quietly capping conversions. At the same time, their previous vendor couldn’t activate real customer intent data, resulting in generic, one-size-fits-all automated emails that blended into the inbox instead of driving action.
1. Intelligent Discovery That Converted Intent Into Revenue
NYCO transformed its on-site experience with AI-powered search and ranking models that learned from real-time shopper behavior. Products were prioritized based on popularity, relevance, and evolving demand. Search autosuggest was redesigned to spotlight the top three trending items and categories, reducing keyword clutter and accelerating decision-making.
2. Sustainable Inbox Placement
NYCO moved beyond basic deliverability to focus on visibility where it matters — the Primary tab. Netcore continuously analyzed real-time intent signals through a dynamic scoring engine. These insights fed directly into inbox placement models that automatically prioritized highly engaged audiences while throttling exposure to low-quality or risky segments. The result? More emails seen. More clicks generated. More revenue unlocked.
Please wait while you are redirected to the right page...
Worried About Your AI Marketing Strategy? Read the Agentic Marketing 2026 Predictions Report! →