Company: Rizal Commercial Banking Corporation (RCBC)
About :
Rizal Commercial Banking Corporation (RCBC) is one of the Philippines’ leading universal banks, known for its strong focus on digital innovation and customer-centric banking. Positioned as a Digital AI Bank, RCBC continues to modernize engagement across its digital channels to deliver faster, more relevant, and personalized customer experiences at scale.
Industry: Banking & Financial Services (BFSI)
Location: Philippines
Category: AI-Powered Customer Engagement, Digital Banking Transformation
Solutions Used: Email Engagement,App Push Notifications,Behavior-Led Nudges,AI Send-Time Optimization,Multichannel Journey Automation
RCBC moved beyond generic campaigns to AI-driven engagement that adapts to customer behavior – supporting its vision of becoming a Digital AI Bank.
With Netcore’s Agentic Marketing Platform, RCBC delivers relevance at scale without adding operational complexity.
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