Empire Cinemas achieves 7× ROI with Netcore Customer Engagement Platform
Empire Cinemas achieves 7× ROI with Netcore Customer Engagement

Empire Cinemas achieves 7× ROI with Netcore Customer Engagement

Results Achieved
up
ROI from CRM
3% up
of quarterly revenue generated via automated journeys
138% up
higher email open and click rates despite doubling volume
0.75% up
of total revenue driven by Netcore

Company: Empire Cinemas

About Empire Cinemas:

Founded in 1919 in Beirut by Georges N. Haddad, Empire Cinemas has grown into one of the Middle East’s leading entertainment chains. The brand delivers premium cinematic experiences across Saudi Arabia, the UAE, Lebanon, Egypt, and Iraq.

Industry: Entertainment / Cinema

Location: Middle East

Category: Customer Engagement

Solutions Used: Customer engagement

Objectives:

Enhance engagement across app and web channels with personalized communication.

  • Boost ticket conversions and re-bookings through automated reminders and offers.
  • Deepen loyalty with data-driven, contextual campaigns to increase repeat visits.
  • Leverage behavioral insights to refine promotions and audience targeting.

Netcore’s Strategy

Netcore’s Customer Engagement Platform helped Empire Cinemas automate and personalize engagement across multiple channels to enhance conversions and loyalty.

  • App & Web Push: Automated real-time notifications for bookings, cancellations, and movie releases ensured timely updates and rebooking triggers.
  • Email & AMP Surveys: Personalized campaigns and interactive AMP emails collected user preferences on genres and show timings, enabling tailored offers.
  • Automated Journeys: Five key journeys—onboarding, abandoned booking recovery, reactivation, first-purchase discounts, and re-booking—streamlined the entire customer lifecycle.
  • Web Messages: Smart web pop-ups converted anonymous visitors into registered users by highlighting membership benefits and upcoming releases.
  • CRM Integration: Seamless integration with existing systems enabled automated workflows and unified user engagement across all touchpoints.
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