Equitas Bank Achieves 50% FD Growth, 1.5X App Adoption
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Equitas Bank Achieves 50% FD Growth, 1.5X App Adoption

Equitas Bank Achieves 50% FD Growth, 1.5X App Adoption

Results Achieved
50% up
Revenue Growth
35% up
Digital Contribution

Company: Equitas Small Finance Bank

About Equitas:

Equitas Bank is focused on a strong digital-first vision, serving 16 million customers across India with over 950 banking outlets and a wide portfolio of digital products.

Industry: Banking, Financial Services (BFSI)

Location: India

Category: Customer Engagement, Digital Adoption, Revenue Growth

Solutions Used: Whatsapp Nudges, Lifecycle Journeys, Personalization

The Challenge

The Dual Mandate: Adoption and Revenue.

As part of its digital transformation, Equitas faced two critical, high-impact goals that required immediate, precise action from a single platform:

  1. Mobile Banking Migration (Adoption): Seamlessly and rapidly migrate millions of existing users to a new, more user-friendly mobile app.
  2. Fixed Deposit Conversion (Revenue): Reduce funnel drop-offs and maximize digital revenue contribution from high-value products like Fixed Deposits (FD) and Recurring Deposits (RD).

The Impact

Exceeding Goals: Adoption and Revenue Scaled.

The intelligent, multi-channel journeys delivered massive success from a single, unified system:

  • Adoption Goal: 3 in 4 mobile app migrations were powered by Netcore, outperforming the 50% target by 1.5X.
  • Revenue Growth: 50% uplift in FD conversions.
  • Digital Contribution: 35% contribution to the bank’s digital revenue.

Want to see the solution from Netcore that helped Equitas achieve a 50% FD conversion uplift?

Read the Full Case Study Here

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