RedBus Transforms Festive Marketing with AMP-Powered Calendar Integration

Company: RedBus

About RedBus:

RedBus, India’s largest online bus ticketing platform, has revolutionized how millions of travelers book their journeys. With an extensive network of bus operators and routes, RedBus provides customers with seamless ticketing experiences across India. As a brand synonymous with convenience and reliability, RedBus continues to explore innovative digital engagement strategies that connect emotionally with travelers and simplify their journey planning.

Industry: Travel & Transportation

Location: India

Category: Customer Engagement, Email Marketing

Solutions Used: AMP Emails, Calendar API Integration

Business Objectives

During the highly competitive Diwali season, RedBus faced a major challenge — standing out in a cluttered inbox when every brand was vying for consumer attention. The brand aimed to:

Drive festive engagement by increasing email interaction rates during the peak travel period.
Create sustained brand recall by extending campaign reach beyond the inbox.
Boost conversions by simplifying the booking journey through timely, emotion-driven reminders.

With millions of travelers planning to return home for the festival, RedBus saw an opportunity to merge emotional storytelling with functional innovation. The goal was to create a memorable experience that encouraged users to book their “Homecoming” trips effortlessly.

Solution: Netcore’s AMP-Powered Calendar Email Strategy

To meet its objectives, RedBus partnered with Netcore to implement an AMP-enabled interactive email campaign built around a calendar integration feature — a first-of-its-kind innovation for festive marketing.

Turning Emotion into Action
Seamless Calendar Integration
Real-Time Booking Enablement
Mobile-Optimized, Emotionally Resonant Design

Why RedBus Chose Netcore

RedBus selected Netcore for its ability to combine emotional storytelling with cutting-edge marketing technology. Key reasons included:

Expertise in AMP Innovation — Enabling interactive features like calendar integration within emails.
Robust Automation & Integration — Smooth communication between AMP emails and calendar APIs.
Strategic Consulting & Creative Execution — Guidance from Netcore’s marketing experts in aligning emotional content with functional design.
Proven Festive Campaign Success — A history of delivering measurable impact across high-volume marketing periods.