Company: Senco Gold & Diamonds
About Senco:
Senco Gold & Diamonds is a jeweler with an 80+ year legacy of trust and tradition, operating over 140 stores. More than a jewelry brand, Senco is a guardian of tradition, trust, and craftsmanship for millions of Indian households.
Industry: Retail
Location: India
Category: Personalization, Customer Engagement
Solutions Used: RCS, Whatsapp Nudges, Lifecycle Journeys, Personalization
Translating Digital Clicks into Physical Footfalls.
A heritage jeweler, Senco needed to adapt to a customer base that researches high-value items online. The challenge was critical: how to orchestrate a seamless customer journey that converted online engagement into both e-commerce sales and crucial physical store footfalls – without losing its hallmark personal touch.
Festive Martech Innovation: Driving Growth with Precision Nudges.
With Netcore, Senco built intent-based festive journeys across WhatsApp, RCS, and mobile channels:
The Proof: Digital Engagement Drives Store Visits and Sales
The campaign proved that Martech innovation can successfully blend tradition with modern sales, delivering measurable results:
Ready to see how Senco drove 2X conversions using simple digital nudges?
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